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SheSpeaks, Inc.
Location: 276 5th Avenue, Suite 1007, New York City, New York, United States United States
Founded in: 2007
Stage: Post-launch
Number of employees: 6-15
Short URL: vator.co/she-speaks-inc
Followers (19)
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SheSpeaks, Inc.

Your Power to Influence...Start a Conversation
Startup/business
New York City, New York, United States United States
http://www.shespeaks.com
  • About
Company description
SheSpeaks has built a network of over 130,000 actively engaged women with one simple promise. The promise that they will have the power to influence. SheSpeaks empowers women by providing them with free products and a direct dialogue with  companies to provide their feedback. Their feedback has helped change the thinking of major brands, created new products, enhanced communications and identified new market opportunity.

 

SheSpeaks leverages this empowered community and its technical platform to help brands start conversations with women. Clients include P&G, Pepsi, Heinz, AOL and others.

 

Our platform tools include private communities, insights and surveying capabilities, customer relationship management, viral engagement and consumer data capture.  Our network of 130,000+ engaged and active women reaches over 12MM consumers.

 

Build direct dialogue with target consumers
Capture insights from sustained conversations between brands and consumers
Engage and build awareness, purchase intent, and recommendations through broad scale sampling and word-of-mouth
Create and nurture brand advocates
Capture rich data through deep profiling tools and data analytics

 

SheSpeaks provides women with a platform for women to voice their opinions.  It is our mission to broadcast those opinions.  


Team
Business model

Competitive advantage

References

Case Studies

L'Oreal  http://www.shespeaks.com/pages/img/client/GarnierFinalCaseStudy.pdf

 

Heinz  http://www.shespeaks.com/pages/img/client/OreIdaFinalCaseStudy.pdf

 

OXYGEN  http://www.shespeaks.com/pages/img/client/14C7D376-15BD-14CC-321DAE11C6C0EAF8.pdf

 

 Thought Leadership

Social Media Study 2009
Our 2009 analysis of social media usage by women, including differential usage of facebook and twitter, and the interactions between women and brands in social media   http://www.shespeaks.com/pages/img/insightreports/SheSpeaks%202009%20Social%20Media%20Survey_12102009100855.pdf

GMA Shopper Marketing 3.0
For the Grocery Manufacturers Association, SheSpeaks and Booz&co. analyzed the impact of in-store and out-of-store marketing on shopper purchase behavior.

    * http://www.shespeaks.com/pages/img/insightreports/GMA%20SheSpeaks%20Booz&Co%20Shopper%20Marketing%203.0_11252009103527.pdf

Viral Marketing, Contender or Trend?

We partnered with Columbia Business School and INSEAD to analyze the results of two of our client programs, comparing the results to traditional marketing channels.

* https://www4.gsb.columbia.edu/ideasatwork/researcharchive?&main.pubid=3495&main.ctrl=publicationsmgr.list&top.showright=no&main.view=publications.detail&main.fromsearch=&top.pagetitle=&top.mainboxid=mainbox