Location: Lafayette, California, United States United States
Founded in: 2013
Stage: Revenue generating
Number of employees: 1-5
Short URL:
Followers (1)
Awards and mentions
In December 2014, Sharefund was one of the few companies featured on the "Technologies for the Aging Space" page for the 2015 CES Digital Health competition sponsored by Everyday Health.
Sharefund is one of the ten companies selected to present at the 4th AARP Health Innovation@50+ LivePitch, May 14-16 2015
In July 2014, Sharefund was a semi-finalist in the Livestrong "Big C" competition for cancer related technologies. We were appointed a mentor to help us with the final round of the competition but did not move forward. We were only in beta at the time, while others had fully launched products.


Get & give help for a family member or friend who needs it!
Lafayette, California, United States United States
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Company description

Sharefund is a crowd-sourcing platform that enables families (and communities) to secure help with rides, meals, visits, chores and funds from chosen social networks when caring for an ill or aging loved one.  

Use to create a campaign, invite people, and get more help!









  • Matthew Carlson
    Matthew Carlson | Founder
    Matthew has worked in the technology field for 15+ years. After a career at Oracle, Matthew launched two successful startups. Matthew was the lead coder for each of his startups.He came into the care sector after personal experiences. For many yea...
  • Reetu Gupta
    Reetu Gupta | Team member
    Corporate development and health care professional
  • Elaine Chung
    Elaine Chung | Team member
    Elaine specializes in New Product Development, from Ideation to Market Execution.
  • Chip Vanek
    Chip Vanek | Team member
    Innovative business process creator with just the right skill set to scale an fast growing startup. I have the strategic focus to apply the right technologies to make key processes add business value. I have recent experience with customer suppo...
Business model

Sharefund is a tool to help families taking care of seniors and chronically ill loved ones get more help.  The service is free for users. 

When there is a health event, such as a fall for an elderly parent or a spouse is diagnosed with cancer, the burden of care falls on one family member/caregiver. This person feels overwhelmed and stressed. Over time the care recepients needs exceed the available time, skills and ability of the family careiver, leading to the Giving Gap. Community groups and for-profit vendors tend not to know who needs their help or product/service. This lack of qualified leads results in sub-optimal use of these resources.

Sharefund offers a platform for all types of users - patient, family caregiver, family & friends, local community groups and for-profit vendors to interact to get and give more help. 

Sharefund plans to generate revenue through lead generation and white labeling. Sharefund will demonstrate value by providing access to qualified lead to care vendors. Sharefund plans to white-label its product to companies. Organization with large memberships, like large senior residents, may want to create a private Sharefund with their own label to engage their members to help each other.



Competitive advantage

Sharefund has two type of competition: caregiver calendaring tools and crowd-funding platforms.

Existing caregiving tools allow caregivers to calendar tasks and post messages to a team, usually immediate family members. Some examples of these companies are LotsofHelpingHands and CareZone. These applications tend to have more "corporate-like" interfaces targeted for a 50+ population. Even when caregivers spend the time to create tasks, the applications do not make it easy for team members to engage and for them to stay engaged.

Crowdfunding sites are only geared to attract users for financial donations. They are all public accounts and are usually used for a short time period (2-3 months), whereas the average caregiving experience is four years.

Sharefund advantages

  • Mission-based for-profit
    • Involves community, supports care recipients and caregivers
    • Fiscal sustainability, strong revenue model, scalability and leverages technology
  • One Complete Solution
    • Enables fundraising, task coordination and communication tools
    • Solves for the needs of the care receipt and primary caregiver, while making easy for the volunteer givers to give
    • Users can create private or public networks to get help
  • Customizable to Maximize Help
    • Opens the platform to various players, such as the not-for-profits, and vendors, community support groups.
    • Vendors can join Sharefund if they meet certain criteria. Vendors treated as part of the “helpful community”
  • User Interphase, Experience and Engagement
    • Makes the task of asking for help and giving help easy
    • Creates an environment of value added services, creating robust ‘stickiness’ for visiting the site often
  • Giver’s Perspective Embedded in the Design for Sustained User Engagement    
    • Focused on allowing the giver to give when it is convenient for them while also meeting a significant need for the patient.