Location: Bellevue, Washington, United States United States
Stage: Napkin (idea)
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Service provider
Bellevue, Washington, United States United States
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SECONDSPACE UNVEILS UNIQUE LIFESTYLE-ORIENTED MARKETPLACES FOR DISCOVERING AND ENJOYING YOUR "HOME AWAY FROM HOME" and Already Connecting Consumers With Thousands of Businesses and Service Professionals BIG HORN BLUFFS, MT, ASPEN, CO, CAPE COD, MASS, PANAMA CITY, FLA & THOUSANDS OF OTHER GREAT SECONDSPACE™ COMMUNITIES – July 23, 2007 – SecondSpace, Inc., a new online services company, today unveiled its powerful web services platform and first two consumer marketplaces –™ and™ – to enable people everywhere to make the most of their "home away from home." The new lifestyle-oriented web sites help consumers explore places, discover property and local services, learn about area activities and amenities, and find unique merchandise – all through a highly personalized and immersive online experience powered by a patent-pending web services platform. Enjoying and maintaining a second home, acreage or vacation property often requires overcoming the challenges presented by geographical distance. Whether it's for a cabin on the lake, sportsman's retreat or beachside condo, people need information on communities, area amenities and activities, and knowledgeable local service professionals who can help them maximize their investment and free time. Until SecondSpace, there was no way to easily access these things in one place. "Spending lazy days at the beach, carving turns in fresh powder with your kids, or enjoying annual gatherings with extended family – these are traditions and memories that will last a lifetime," said Anil H.P. Pereira, founder and CEO of SecondSpace. "But a lot goes into creating these storybook occasions – from finding the right place, to the nearest ski-tuning shop, to a local repairman who can give you peace of mind and much desired downtime. Today's introduction of and marks the beginning of a rich online experience for consumers so they can easily find the things they need to make the most of their ideal 'SecondSpace community' and everything it has to offer." The SecondSpace™ Network – Web Sites Built Around Unique Consumer Lifestyles When choosing a place to call their 'home away from home', some people seek the lifestyle that comes from being at a ski town or beachside resort; others want a rustic retreat far from the city lights. Others want to relax through activities like horseback riding, golf or fishing or pursue their 'inner artist' through pottery classes or woodworking. SecondSpace's network of destination web sites connects people with places, properties, local services and other people who share the same interests and passions. enables people to enjoy the experience of owning acreages, rural retreats, country homes and the great outdoors. helps people realize an experiential lifestyle by showcasing destination communities, vacation homes, services, merchandise and resources for the hottest resort and luxury second home markets around the world. Both web sites are already connecting consumers with thousands of businesses and service professionals who are hard to find through traditional search engines, yellow pages type directories or other means. Both sites are optimized to deliver Local Search for Non-LocalsSM with features including: * Rich, personalized, lifestyle-oriented experience that integrates locations, properties, content, local services, lifestyle merchandise and communities of interest into a single online interface and displays them based on a consumer's needs, interests and browsing behavior on the site. * Broad selection of lifestyle properties for sale in the most enjoyable rural and resort communities, including tens of thousands of listings for recreational and lifestyle properties, such as land, vacation homes, condominiums, condo-hotels and cruise ship residences. * Semantic search that interprets a user's intent and presents relevant results (e.g., a search for "50 acres of lakefront in Florida" on returns a search result ranging from a 41-acre lakefront lot to an 81-acre parcel with a stream running through it). * National directory of local service professionals, real estate brokers and national/regional service providers with local area coverage in categories such as design and build, property management, home maintenance and repair, land enhancement, recreation and travel. * Personalized email notifications on saved searches to help people learn when new relevant listings and content are added to the sites. * Specialized content on area activities and resources and useful articles from hundreds of publications ranging from "Land Buying 101" to "How to Build a Duck Pond." Connecting Businesses with Targeted Customer Segments Thousands of businesses – including property developers, real estate brokers, service professionals and specialty merchants – are already taking advantage of and to reach a broad, "non-local" customer base with highly targeted needs. These businesses can leverage a rich feature set, including: * Multiple ways to post listings and content – Supports online self-service upload to direct integration with major brokers and MLSs to a direct integration with Amazon Web Services. * Broad web exposure – Syndicates listings to major search engines such as Google/Google Base, Yahoo!, MSN Search and; aggregators such as Oodle, Propsmart, Trulia, Vast and Edgeio; and media distributors such as Feedburner. * Exposure to a highly qualified, targeted and motivated customer base – Provides "lifestyle leads" that reflect buyers' individualized needs and buying interests, as well as seller inquiries from people who want to take advantage of a LandWatch specialist or ResortScape specialist to help market their property to out-of-town buyers. * Customer portal – Allows businesses to view and analyze leads, data and statistics on listings activity as well as receive regular reports on market trends. "As marketing directors for over 20 condo developments, from the Semiahmoo peninsula in Washington State to Baja in Mexico, we're always looking for new platforms to spread our marketing message," said Dean Jones, principal of Realogics, Inc. a real estate marketing services company. "Our partnership with SecondSpace will help attract new 'out of region customers' through targeted online marketing expanding our market reach. SecondSpace's unique technology platform and highly-visited web sites will significantly enhance our ability to match baby boomers and 'home splitters' with the perfect condo or second home, and generate customer insights that will help us deliver more relevant and enhanced offerings in the future." Powered by a Robust, Patent-Pending Technology Platform SecondSpace's network of sites is powered by the company's patent-pending Lifestyle Search and Discovery™ platform centered on lifestyle segmentation and personalization. Notable components include: * Scalable web services architecture designed to power multiple destination websites. * Powerful semantic search engine based on the W3C Web 3.0 semantic database design. * Patent-pending "inference engine" which infers user needs and interests based on behavior, the attributes of listings they click on, and self-reported user profile. * Highly extensible upload engine that supports self-service upload and multiple automated listing integration methods. * Registration, profile and notification engines which enable rich relationship-based matchmaking capabilities. Open for Consumers, Open for Business and are free to consumers. Consumers can also register for free to create a personalized web site experience. For brokers and developers, the monthly fee to list on is $50. Monthly fees for vary based on property and property configuration. For service professionals and local merchants, listings are free through September 30, 2007. For specialty publishers and tourism boards, inclusion of content on both sites is also currently free. About SecondSpace SecondSpace, Inc. is a web platform and online services company developing a network of immersive, lifestyle-oriented web sites that enable people to make the most of their "home away from home." The company currently operates two consumer marketplaces for people who own, or are in the market to own, vacation property, second homes, rural retreats and land. and are comprehensive online destinations that help people discover property, explore areas, find lifestyle-oriented services and merchandise, and learn about activities, experiences and attractions, all through a highly personalized and immersive experience. The sites are powered by SecondSpace's innovative, patent-pending Lifestyle Search & Discovery™ platform. SecondSpace is led by a team of Internet veterans with backgrounds from, American Express,, IMDb, Microsoft, VeriSign and other leading companies. The company is based in Bellevue, Wash., and is backed by Ignition Partners, LLC and an undisclosed strategic partner. For more information visit For all media related inquiries, please contact Alexander Barnett at
  • Anil Pereira
    Anil Pereira | Team member
    Anil developed the vision for SecondSpace and spends his time recruiting great people, setting overall company strategy, visiting with customers and assessing the next big market opportunities for the company. Prior to founding SecondSpace, he ...
  • Alexander Barnett
    Alexander Barnett | Team member
References and examples of previous work