THE marketplace for alternative assets
New York City, New York, United States United States
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Company description

SecondMarket is the marketplace for alternative investments. It has become the online destination for accessing market data, building your investor network and transacting in assets such as private company stock, structured products, public equity and bankruptcy claims. SecondMarket centralizes and simplifies secondary market activity by connecting buyers and sellers, and providing world-class market and operations expertise. Since 2004, SecondMarket has brought together more than 75,000 individuals and institutions and completed billions of dollars in alternative investment transactions. SecondMarket is a registered broker-dealer and member of FINRA, MSRB and SIPC. For more information, please visit

Business model

SecondMarket’s private company market creates liquidity for holders of private company stock while providing buyers with unique investment opportunities. SecondMarket offers a hybrid approach in which it combines both an electronic and voice trading model allowing buyers and sellers to work directly with market specialists from the very start of the transaction process until the settlement of the trade. There is no subscription fee to join SecondMarket, and it is free to list assets, bid, to receive market color and to access the data & analytics to make informed investment decisions. SecondMarket only charges a fee once a trade is consummated.

Competitive advantage

SecondMarket’s Private Company Program offers private companies a unique liquidity model for their stakeholders, including founders, current and former employees, angel investors, and venture capital firms. The program enables accredited and institutional investors to gain access to unique private company investment opportunities not available anywhere else, while affording private companies an effective way to raise capital and control secondary liquidity in their shares.