Scratch Audio

Scratch Audio
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Startup/business
Phoenix, Arizona, United States United States
http://www.scratchaudio.com
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Company description

Scratch Audio is the first online multi-track audio recording platform to offer an experience comparable to traditional desktop-based programs. It enables distributed musicians to author songs collaboratively via the browser.


Business model

The primary revenue model is a monthly subscription plan for musicians offering multiple tiers of service.  Other revenue streams include affiliate revenue from audio loop providers and royalties from song sales. 

Competitive advantage

There are a handful of competitors in the online DAW space but Scratch Audio is the only Silverlight-based alternative.  Flash and Java both introduce significant latency in the recording experience. Silverlight is the only technology that currently facilitates a desktop-comparable recording experience for musicians.