Vator Splash LA 2015

Vator Splash LA 2015

Competition:
Vator Splash LA 2015
All contestants:
RushOrder
Location: 3530 Wilshire Blvd, Suite 210, Los Angeles, California, United States United States
Founded in: 2013
Stage: Post-launch
Number of employees: 6-15
Funding history:
- Date: 07/2015, Seed: undisclosed amount (post valuation: undisclosed amount).
Investors: Jay Eum
Investment Firms: Strong Ventures
- Date: 01/2015, Seed: $180 k (post valuation: undisclosed amount).
- Date: 03/2013, Seed: $300 k (post valuation: undisclosed amount).
Short URL: vator.co/rushorder
Followers (2)
Vatorx1

RushOrder

Curated take-out and delivery app built for food discovery.
Startup/business
Los Angeles, California, United States United States
https://www.rushorderapp.com/

RushOrder enables users to order the most popular food from the most popular restaurants--a significant number of which are unique to RushOrder. Using data-driven processes, we refine and curate both restaurant selection, as well as menu choices to enhance user experience. The focus is on building a truly food discovery-centered ordering service.

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Company description

RushOrder enables users to order the most popular food from the most popular restaurants--a significant number of which are unique to RushOrder. Using data-driven processes, we continuously refine and curate both restaurant selection, as well as menu choices to enhance and simplify user experience. Additionally, in-house logistics capabilities allow us to offer delivery from previously undeliverable restaurants.

The platform has been well-received with 26% month-over-month order volume growth since launching in 3Q 2014. Profitability is expected in early-to-mid 2016, and as of July, we were at a $566K run rate for total order volume.

And though we currently serve the broad Greater Los Angeles market, of particular note is the dominant position we have obtained relatively quickly in the truly up-and-coming Koreatown segment -- becoming seen as the exclusive "go-to" app for ordering quality Korean food (among other popular ethnic cuisine). We plan on building upon this strength to expand further across key Southern California areas in the near future.



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Team
  • Eric Kim
    Eric Kim | Founder
    CEO & Co-Founder at RushOrder. USC Alum.
  • Henry Choi
    Henry Choi | Team member
    RushOrder Manager of Growth & Special Projects
  • Conan Kim
    Conan Kim | Team member
    Senior Developer at RushOrder.
  • Andrea Shin
    Andrea Shin | Team member
    Director of Finance & Operations | RushOrder
Business model

Our business employs a 2-channel model, earning fees from both uncontracted and contracted merchant transactions. Irrespective of the channel from which an order is sourced, RushOrder targets 15% fees on total order volume. Depending upon the order type, as well as the merchant relationship, these fees are paid by either the merchant, the customer, or a combination of both.

Competitive advantage

Launched with restaurant network 50% unique to platform based on local market expertise. 

1st to market in ethnic niche category– Koreatown, LA / Korean food. RushOrder became the "go-to" app for this Asian ethnic niche category.

1st to market in providing delivery services from the most popular restaurants in Downtown LA that were previously undeliverable. 

Redundant driver networks tailored to LA-specific requirements; developed through strategic 3rd party logistics partnerships.

Continuous curation and refining of restaurant selection and menu item choices using data-driven processes and research-based methodologies.

Investors
20032
Strong Ventures is a seed fund, based in California, that finances, supports and mentors Korean-Global entrepreneurs, empowering them to build strong ventures and to break successfully into the global market. With proven experience as operators, e...
Jay Eum
Jay is a 15-year veteran in the Venture Capital industry in Silicon Valley and has strong ties into the leading technology companies in Asia. He has led investments in 28 companies resulting in 9 IPO and 7 M&A exits including Carbonite, DivX, InPh...
Investor Deafult Image
Douglas Guen - Unconfirmed
Investor Deafult Image
Douglas Guen - Unconfirmed