Location: PO Box 50585, Provo, Utah, United States United States
Founded in: 2005
Stage: Post-launch
Number of employees: 6-15
Short URL:
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Rokit Fuel Nutrition Corp.

Rokit Fuel for Humans - a whole new product in the health and fitness arena
Provo, Utah, United States United States
  • About
Company description

Main Health Benefits (overall)

  1. Our main message: Sustained energy from whole foods; No artificial high, nothing fake, no crash.
  2. Good balance between positive fats (Omegas) and carbs.
  3. High in fiber (but not to the extreme of causing irregular bowel movements)

Maca Root Powder

  1. Prominent doctors are speaking out for the properties of maca as a superb adaptogen, as well as possessing many other health benefits.
  2. An adaptogen is a substance which raises the non-specific resistance in an organism.
  3. Adaptogens enable the body to enhance its power of resistance and adapt to external conditions.
  4. They work with the body's natural rhythms to help rebuild weak immune systems, re-mineralize poorly nourished bodies, and increase energy and endurance.


Gotu Kola Powder

  1. Recent studies confirm many of Gotu Kola's traditional uses and also suggest possible new applications for Gotu Kola, such as lowering high blood pressure, treating venous insufficiency (pooling of blood in the veins, usually in the legs), boosting memory and intelligence, easing anxiety, and speeding the healing of wounds and burns.
  2. Traditionally Gotu Kola benefits include the herb being used to treat some extremely serious conditions like syphilis, rheumatism, leprosy and mental illness. It is also used to stimulate urination and to relieve physical and mental exhaustion, eye diseases, inflammation, asthma, high blood pressure, liver disease, dysentery, urinary tract infections, eczema, and psoriasis.
  3. During the recent past, Gotu Kola has gained popularity as a natural remedy for disorders that cause connective tissue swelling such as scleroderma, psoriatic arthritis (arthritis occurring in conjunction with psoriasis), anklylosing spondylitis (arthritis of the spine), and rheumatoid arthritis


Bee Pollen Powder

  1. Bee pollen is one of nature’s healthiest and most powerful “superfoods.” It’s been used as a dietary supplement for thousands of years. The early Egyptian and early Chinese civilizations both used it as a physical rejuvenator and medicine. The Greek physician Hippocrates, recognized as the father of modern medicine, used pollen as a healing substance over 2,500 years ago. Today natural health practitioners often refer to bee pollen as an herbal “fountain of youth” that can be used for everything from weight loss to cancer prevention.
  2. Bee Pollen has been shown to help people: lose weight, increase energy, vitality and stamina, enhance the immune system, relieve allergy and asthma symptoms, improve sexual function, correct digestion problems, slow the aging process, prevent cancer and other diseases
  3. people who consume high-quality bee pollen almost always experience an increase in energy, zest, and physical endurance. This is precisely why thousands of world-class athletes supplement their diets with this natural substance.


Puffed Amaranth

  1. Amaranth grain is considered to have a unique composition of protein, carbohydrates, and lipids. The unique protein composition with regard to quality and quantity has been studied and reviewed (Bressani 1989; Lehman 1989). Grain amaranth has higher protein (12 to 18%) than other cereal grains and has a significantly higher lysine content. The high lysine content of amaranth grain makes it particularly attractive for use as a blending food source to increase the biological value of processed foods (Pedersen et al. 1987). The protein value of amaranth grains is highlighted when amaranth flour is mixed with other cereal grain flours. When amaranth flour is mixed 30:70 with either rice, maize, or wheat flour, the protein quality (based on casein) rises from 72 to 90, 58 to 81, and 32 to 52, respectively (Bressani 1989). Amaranth seed protein also differs from other cereal grains by the fact that 65% is found in the germ and 35% in the endosperm, as compared to an average of 15% in the germ and 85% in the endosperm for other cereals.


Chia Seed

  1. 30% of the chia seed’s oil is Omega 3 oil. 40% of its oil is Omega 6 oil. This provides the nice balance those who take supplemental Essential Fatty Acids are looking for. The chia seed’s substantially dense percentage in alpha-linolenic fatty acid also makes this seed a healthy dietary source of fatty acids.
  2. You do not need to grind the Chia Seeds to digest it. It is a relatively easy to digest seed, whereas flax seeds are not. Often, one has to grind flax seeds to be able to process them in their digestive system. That is not the case with chia seeds.
  3. The chia seed gels when becoming wet and this gel, when in our digestive systems, helps prevent some of the food, hence calories that we eat from getting absorbed into our system. This blockage of calorie absorption makes the chia seed a great diet helper. Eating the seeds also helps dieters by making them feel fuller faster so they will be less hungry!
  4. Chia seeds provide antioxidant activity (Antioxidants act as "free radical scavengers" and hence prevent and repair damage done by these free radicals. Health problems such as heart disease, macular degeneration, diabetes, cancer etc are all contributed by oxidative damage.)
  5. Chia is a great addition to a detoxification program. Chia seeds are high in fiber and in healthy oils making them an excellent addition to many detox programs

Business model

Produce and market endurance foods that are made from whole, natural and virtuous foods; that are better for the human body than 99% of the available food on the market today.

We are not in this just for money, but to positively affect as many lives as possible. Profit is critical to our success, but not for profit’s sake alone. Profit will allow us to fund our mission and reach further into the world.

Rokit Fuel products are designed to be the highest quality possible. Quality is the foremost consideration and cost is subordinate to it where ingredients, packaging and processing are concerned.