Retargetly

Startup/business
Buenos Aires, Argentina Argentina
http://www.retargetly.com
2
  • Overview
  • Team
  • Activities
Company description

Data Management Platform & Data Marketplace for LatAm Market 

Retargetly makes Big Data actionable for marketers: know who your customers are based on 1st & 3rd party data and take action by creating target audiences that you can reach through multiple ad networks and exchanges. 

Advertisers always need to increase their ROI. 

Product/Services:

 -       Retargetly’s DMP for Advertisers:

SaaS with: Analytics Suite + Create audience segments for DSP’s.

-       Retargetly’s DMP for Publishers:

SaaS with: Analytics Suite + Create audience segments for Media Platforms.

-       Retargetly’s Data Marketplace:

Advertisers can buy 3rd party data to increase ROI of their online marketing campaigns. publishers can sell their data inventory and drive revenue without compromising actual inventory.

Target Market/Customers:

Companies that buy media online, agencies and trade desks in LatAm.

Companies that sell online media, large publishers and ad networks in LatAm.

 

Business Model:

 - Monthly license fee for SaaS  based on amount of data points (DMP)

- % over CPM for Data sold on Data Marketplace.

Competitors:

 LatAm: Navegg (Buscapé), DataXpand (Headway Digital) 

Competitive Advantage:

-       Largest Data Partner’s network (means more data points and therefore more accurate audience data) We have found a super effective way to set up servers in order to lower costs. We achieved a great intuitive platform due to a lot of research and investigation.

 Team:

3 founders + 1 employee (1 CTO, 1 IT engineer, 1 CPO & COO, 1 business development), 1 mathematician, 2 years as a team founded 2 startups (1 ed tech and 1 ad tech) experience in company start up (lean) & online marketing (web, mobile)

 


Business model

- Monthly license fee for SaaS  based on amount of data points (DMP)

- % over CPM for Data sold on Data Marketplace.

 

Competitive advantage

Technology efficient: we have discovered a great way to structure the architecture of servers in order to make it super cost-effective.

UX/UI: we have tested tirelessly and enhanced our platform to make it super intuitive and user friendly. 

Partners: we have all the agencies of LatAm in our target scope because our two main competitors don't target them. There is a lot of market to attack and we are aiming for them, LatAm market is very unattended by big DMP's, so we took advantage of that.