Location: 625 2nd Street, San Francisco, California, United States United States
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San Francisco, California, United States United States
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Company description

Rapt Inc. is the industry standard in advertising yield management solutions. Rapt helps advertising supported businesses realize full value from their media assets through a unique combination of technology, services, and market insight. Rapt's technology enables media companies to better price, predict, and provision advertising assets; Rapt's services help drive best-practice yield strategy and operations; and Rapt’s information and data offerings deliver unique insight into supply, demand, and value dynamics across the digital media industry.

Rapt's client base includes CNET Networks, Dow Jones & Company, Expedia, Fox Interactive Media, Microsoft, MTV Networks, NBC Universal, The New York Times Company, Reuters, USA TODAY, Yahoo!, and others.

Rapt was founded in 1998, backed by Accel Partners and Levensohn Venture Partners, and was acquired by Microsoft in April 2008. Rapt is a wholly-owned subsidiary of Microsoft, and its team, technology, and services are now part of the Microsoft Advertiser & Publisher Solutions group.