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Location: Address: 5201 Great America Parkway, Suite 440, Santa Clara, California, United States United States
Founded in: 1999
Stage: Post-launch
Number of employees: 50+
Short URL: vator.co/polaris-wireless
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Polaris Wireless

Polaris Wireless is the global leader in providing high accuracy, software based location systems to wireless operators, law enforcement agencies and application providers.
Startup/business
Santa Clara, California, United States United States
http://www.polariswireless.com
  • About
Company description

Polaris Wireless is a privately held wireless location company based in Santa Clara, Calif., providing high accuracy, software-based, location systems for accurately determining the location of mobile phones. Our solution is ideal for E911 Phase II compliance services, wireless location-based service applications such as push advertising, yellow pages, social networking, friend/family tracker and enterprise applications like work force and asset/fleet tracking applications. Our solution can also be used by wireless operators for network optimization analysis and by law enforcement agencies for location-based lawful interception purposes.

 

Company History
Polaris assembled a team of experts in 1999 to invent a breakthrough software-based system for highly reliable, cost-effective handset location. The team includes a combination of seasoned executives and engineers that have technical expertise in signal processing, radio propagation, wireless network architecture and operations and algorithm development.

A few years later, Polaris succeeded in creating and deploying the first and only "software-based" Public Safety location product that meets FCC E911 Phase II requirements. Today Polaris is generating commercial revenue from wireless service providers in North America. Polaris is backed by Silicon Valley-based Draper Fisher Jurvetson, Draper Richards and Los Angeles-based Palisades Ventures and has a business model that enables the company to be self-funded as it grows.

 

Manlio Allegra, CEO and Co-Founder, can discuss the plethora of things you can learn from your customers with location technologies. When armed with that knowledge, what sorts of mobile technologies can be enabled for marketing, advertising or social networking? There’s this incredibly rich information of how and where people use their mobile applications. Examples include:


  • Sending targeted ads or coupons to opt-in subscribers
  • Targeted ads and hitting them with targeted ads or coupons
  • You can learn about an average neighborhood income
  • Mobile data can help fine-tune transit systems, study the spread of crime or attacks
  • Location data sharing with friends so users can find out if their buddy is in the neighborhood, working late or leaving early – or in their favorite restaurant


These are just some examples of how highly accurate location technology will enable the next generation of these new sophisticatedand cool mobile 2.0 applications for social networking, advertising and targeted marketing.

About Manlio Allegra, CEO and Co-Founder
http://www.polariswireless.com/about-us/management-team/person/Manlio_Allegra <http://www.polariswireless.com/about-us/management-team/person/Manlio_Allegra>
Manlio Allegra has more than 20 years of experience in international business development and general management with Fortune 500 and start-up companies. He has worked for companies including Fiat Motor Co, Eli Lilly, Warner Communications and Sega Enterprises. During his career, he founded three successful multi-million dollar software publishing ventures including TecMagik, a $23 million publisher of video games and computer entertainment software; International Development Group, a strategic marketing and software publishing services consultancy for U.S., European and Asian companies; and a joint venture with Sega for the North American market.

Mr. Allegra earned an MBA from the Stanford Graduate School of Business and an MSEE in Electrical Engineering from the Milan Polytechnic Institute.

About Polaris Wireless
Polaris Wireless is committed to simplifying and improving the process of location of mobile phones for carriers around the globe by serving as the price/performance leader delivering accurate, reliable and flexible products to support a variety of applications. Since 2003 Polaris has been successfully deploying the only software-based location system that meets FCC E911 Phase II requirements. Polaris is backed by venture capital funds Draper Fisher Jurvetson, Draper Richards and  Palisades Ventures. For more information about Polaris Wireless please visit http://www.polariswireless.com.
 
Polaris Wireless Location Signatures™ is a registered trademark of Polaris Wireless. Polaris WLS™ is a trademark of Polaris Wireless.

 


Team
Business model

Business Model

 

High-value applications such as navigation, work force management, child/family finder and social networking require consistent high accuracy across all environments, including indoor and dense urban, in order to provide a high quality user experience. These location-based-services (LBS) represent a lucrative revenue stream for wireless carriers globally. Only the Polaris Wireless Advanced Hybrid Solution delivers this level of accuracy consistency across all environments by uniquely incorporating all available satellite and wireless information into its Wireless Location Signatures system.

The company’s solutions are used in E911 Phase II compliance services, and wireless location-based service applications, such as push advertising, yellow pages, social networking, friend/family tracker, and enterprise applications. Its solutions are also used by wireless operators for network optimization analysis and law enforcement agencies for lawful interception purposes. Polaris Wireless was founded in 1999 and is headquartered in Santa Clara, California. It has additional offices around the world.

 

Competitive advantage

There is a strong need for location solutions that close the accuracy gap for indoor and urban calls where well over 60% of all wireless usage takes place. No single location technology alone meets the location accuracy needs of LBS applications across all calling environments, making hybrid solutions necessary to fulfill the promise of next generation location services.



The Polaris Wireless Advanced Hybrid Solution is designed to work in conjunction with A-GPS systems to consistently provide the highest possible accuracy across all environments, especially dense urban and indoor environments, where standalone A-GPS mobile location solutions experience severe accuracy, yield and latency challenges. Polaris's patented Advanced Hybrid Solution can now locate callers in urban environments with accuracy improvements ranging from 40 to 70 percent, at the 67th and 95th percentiles respectively, as compared to standalone A-GPS. This increased accuracy represents a significant improvement for the industry and is unmatched by other less advanced hybrid solutions.

IP and defensibility


The Polaris WLS Technology is based on the principle that every location has a unique radio frequency (RF) signature. Like a fingerprint's pattern of lines and swirls, a location can be identified by a unique set of values including measurements of neighbor cell signal strengths, time delay and other network parameters. Polaris capitalizes on this substantial suite of existing network measurement information to determine handset location to a high level of accuracy.

To deploy its products, Polaris Wireless relies on this network information as well as other field measurements to model the radio environment and create a database of predicted values. Using its proprietary statistical algorithms for pattern matching, Polaris Wireless optimally processes this data to accurately determine the location of any digital wireless handset.

We take a similar approach to location tag key network events so that operators can accurately determine and address the cause of excessive dropped calls and inferior network performance, as well as engineer the network for optimal traffic load balance.

The Polaris Wireless solutions work in conjunction with existing network infrastructure and assisted GPS solutions, giving the hybrid solution unparalleled accuracy and yield. The solutions are highly fault tolerant and can be configured for full redundancy to achieve more than 99.999 percent availability under all conditions. Polaris Wireless can determine location for every digital call placed on TDMA, GSM, UMTS and LTE networks with 100 percent location yield.

Competitive advantage

There is a strong need for location solutions that close the accuracy gap for indoor and urban calls where well over 60% of all wireless usage takes place. No single location technology alone meets the location accuracy needs of LBS applications across all calling environments, making hybrid solutions necessary to fulfill the promise of next generation location services.


The Polaris Wireless Advanced Hybrid Solution is designed to work in conjunction with A-GPS systems to consistently provide the highest possible accuracy across all environments, especially dense urban and indoor environments, where standalone A-GPS mobile location solutions experience severe accuracy, yield and latency challenges. Polaris's patented Advanced Hybrid Solution can now locate callers in urban environments with accuracy improvements ranging from 40 to 70 percent, at the 67th and 95th percentiles respectively, as compared to standalone A-GPS. This increased accuracy represents a significant improvement for the industry and is unmatched by other less advanced hybrid solutions.