Play Gumbo Advertising Inc.
Location: Suite 200, 440 West Hastings St., Vancouver, Canada Canada
Founded in: 2010
Stage: Post-launch
Number of employees: 6-15
Short URL:
Followers (1)

Play Gumbo Advertising Inc.

Vancouver, Canada Canada
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Company description is the premier performanced based advertising network located in Vancouver, BC Canada.  The company focuses solely on desktop software application distribution.  The company has over 10,000 affiliates promoting the most exclusive and brand name toolbar and desktop applications. Affiliates will not find a lot of the offers on other networks because offers are created specifically for Pay Per Install.

Pay Per Install's account managers work closely with their affiliates and publishers to help them maximize their traffic to earn them the highest revenue possible from their web site traffic. also has a referral program that pays out 5% on all affiliate referrals for the lifetime of that affiliate.


Business model

Pay Per Install is an affiliate network.  3rd party advertisers that are looking for software distibution (ex toolbar companies) partner up with Pay Per Install.  Pay Per install announces and asks affiliates within the network to promote those products on their web sites and pay out 70% of what the advertisers pay the network to the affiliates.  

Competitive advantage

Many products are exclusive to the network.  You can't find many pay per install products on other networks, as most networks rely on standard cost per sale products. 

Affiliates favor the promotion of downloadable products over standard cost per sale offers because consumers do not have to enter in a credit card for the affiliate to generate a conversion.