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Placementspot.com
Location: Ridgefield, Washington, United States United States
Founded in: 2008
Stage: Revenue generating
Number of employees: 1-5
Short URL: vator.co/Placementspotcom-Bringing-together-the-hottest-games-and-hottest-brands-in-one-place
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Placementspot.com

Bringing together the hottest games and hottest brands in one place
Startup/business
Ridgefield, Washington, United States United States
http://www.placementspot.com
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Company description

Placementspot.com is the first online marketplace for in-game advertising and in-game product placement opportunities. Our marketplace allows for marketers, advertisers, and media buyers to interact directly with game developers and publishers to exchange potential in-game advertising and product placement opportunities. 

By utilizing our marketplace, game publishers are able to sell their inventory of in-game opportunities directly to media buyers during a game’s development phase. At the same time through specific demographic targeting, media buyers are able to place requests for in-game advertising and in-game product placement opportunities for their representative brands. The end result is additional revenue in the pockets of game publishers and even greater targeting for marketing professionals attempting to reach the key demographics often found playing video games. We also see this marketplace as a way to make in-game advertising extremely competitive and thus better for all parties involved.


Team
Business model
Placementspot's revenue model is based on generating revenue through its Marketplace.
Competitive advantage
Placementspot aims to cater to all interest groups within the In-Game Advertising sector.