New York City, New York, United States United States
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Company description

PeaceKeeper Cause-Metics is the first cosmetics line to give all of its after-tax, distributable profits to women's health advocacy and urgent human rights issues. PeaceKeeper builds a bridge between extraordinary women in the land-of-plenty with extraordinary women who just by chance of birth don't have our resources or opportunties.

Business model
PeaceKeeper is not a project created by a few women and the men who love us. For PeaceKeeper to work, many women will need to become involved. Therefore, just by buying a few products you become a PeaceKeeper. The women and men in our lives who sell PeaceKeeper in stores are part of this movement to raise funds for those most in need. The women and men who write about us and the buyers who make the buying decision to bring us into their stores... Together we can look back in 20 years and feel we contributed to raising $200-$300 million to help lift up women and children in the greatest need.
Competitive advantage

PeaceKeeper is an ALL-BENEFIT Company. All-Benefit companies are companies that give all of their distributable profits to charity after taxes, debt repayment, financing costs and reasonable working capital reserves. Below is a list of companies in the All-Benefit sector that have taken Paul Newman's business model and applied it to products/services in different vertical market segments. Each company has slightly different structures and guidelines as well as values to a lender/investor. However, they are all committed to building sustainable companies that give their distributable profits to charities.