Location: 50 Greene Ave. Apt. 2D, Brooklyn, New York, United States United States
Founded in: 2009
Stage: Revenue generating
Number of employees: 1-5
Short URL:

Fresh content; minimal garnish
Brooklyn, New York, United States United States
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Company description is a content recommendation engine. Online publishers use our dead-simple tools to integrate sophisticated personalization technology into their websites, creating new value from their existing content.

The Problem
There is no doubt news consumption is moving to the web.  25% of American adults read the news online daily -- that's up from 18% in 2006.  Most traditional media outlets realize the importance of being online, but they do not properly leverage the altered economics of online media consumption.  Instead, they have taken their old media format -- e.g. a newspaper subscription, printed to lowest common denominator audiences, with a "front page" and "sections" -- and simply ported that old model to the web.

This just doesn’t cut it. Though newspapers have over 36% of all U.S. Internet users visiting their sites, they are only able to grab 0.56% of the time users spend online. Is it any surprise though? Users still have to subscribe to sources and wade through pages of irrelevant content to find the information that resonates with them. With todayʼs technology content websites should be intelligent: they should understand a user's unique interests and learn from the user's behavior to recommend personally relevant articles. 

The Solution
Just as Pandora revolutionized the way users listen to music online, will revolutionize online news consumption.  Users tell what they care about, and our system matches their interest profile against thousands of online news and blog articles. Through our personalized reader, users can read highly targeted and relevant content that has been curated using their unique interests and their past reading behavior.  Thanks to collaborative filtering, the more users interact with, the better its algorithm gets.

Our private beta at showcases our technology and allows us to gather feedback and data that serve to bootstrap our algorithmic approach to content recommendation.  It also earns us early press from the likes of TechCrunch and NPR.

Business model makes money via publisher tools and APIs.  We offer content producers a simple and effective way to integrate personalization and recommendation technology into their websites.  Our entry-level service is a "Personalize This!" button that publishers put on their sites to give users prioritized article recommendations within seconds.  This will dramatically increase account registrations and repeat visits.  For more demanding clients, we offer deep integration with our system via a Content Personalization API.

Content recommendation has proven value to users.  Pandora understood this -- that's why 20M people signed up for the service.  If media companies take Mr. Schmidt's advice, is a company they can contact today to increase user engagement in a matter of minutes.  They don't have to build their own Pandora; they can just license ours.

We will also give content sites the ability to monetize their users in a new way. isn't just solving the content recommendation problem.  It's also solving the ad recommendation problem.  To that end, we're building the world's largest user interest and reading behavior database.  Once we reach critical mass with our data, we will offer content providers a new revenue stream: personalized ads.

Competitive advantage
We have multiple competitive advantages.  Primarily, we already have a launched product in private beta with thousands of users signed up.  Our user interest database is growing, our product is iterating, and we are garnering interest from enterprise customers who want access to our API.  Moreover, we are a lean startup.  We will have significant revenue within the next couple of months, and within our first year we will become cash-flow positive.  Lastly, we are seeking a provisional patent on our InterestMatch technology, and will formally patent it by the year's end.