Location: 244 5th Avenue, Suite D-237, New York, New York, United States United States
Founded in: 2013
Stage: Revenue generating
Number of employees: 1-5
Funding history:
- Date: 03/2015, Accelerator/Incubator: $25 k
Short URL:

I have known and collaborated with this company and its founder for over two years and couldn't be more impressed. The approach to product development and deployment is totally customer centric and their knowledge of their space is encyclopedic. I've introduced Outleads to experienced digital marketing clients and was really pleased by the enthusiastic reception for the products. As an experienced early stage investor,I am an enthusiastic supporter of Dorin and Outleads and expect continued innovation and success.



Leveraging CRM data in online ad retargeting
New York, New York, United States United States
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Company description

Outleads, a Microsoft Ventures accelerator company, enables to advertise online based on offline activity. Our patented technology pushes data from CRMs, contact centers (e.g. phone and chat), marketing automation, e-mail marketing, and similar software to Google Analytics so advertisers can leverage it in AdWords.

For example, advertisers can target leads that expressed interest in a product over a phone call or chat session but didn't buy; leads with a certain HubSpot persona or Marketo lead score; leads with a certain status in Salesforce; etc.

Outleads is the official Google Analytics & AdWords connector for Genesys, the world's largest provider of contact center management software.

Business model

SaaS - customers pay a monthly fee based on the number of website visitors that Outleads tracks. Outleads invoices for communicating the data, which can be used for multiple purposes including retargeting advertising.

Competitive advantage

Unlike competitors, Outleads' patented technology is the first and only to match offsite and offline data directly to the ad network’s cookie or identifier, ensuring a matching rate of 100% (compared to the industry standard of 20-30%). We are also the first and only to communicate information in real-time and automatically, eliminating many of the manual processes associated with traditional data onboarding (like Liveramp, Acxiom, BlueKai, and DataLogix) and delivering significantly greater flexibility. 

Investor Deafult Image
Microsoft Ventures - Unconfirmed