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Location: Optevi Inc. 201 East 79th Street - Suite 5A New York, NY 10021, New York City, New York, United States United States
Stage: Revenue generating
Number of employees: 1-5
Short URL: vator.co/optevicom-has-a-new-suite-of-search-tools-some-in-beta-release
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Optevi Search

Optevi.com has a new suite of search tools (some in beta release)
Startup/business
New York City, New York, United States United States
http://Optevi.com
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Company description
The exponentially growing number of websites means an increasingly unmanageable number of relevant search results. Thus the next crucial issue is not relevancy. It's trust (which is subjective). The first of Optevi's tools enables a user-set bundle of websites to prioritize and re-rank search results so that the most trusted come first. This is in stark contrast to our competition where over 95% of the time users are almost assured to NOT get results from their favorite sources.
Team
Business model
Overview: eMarketer.com projects that search-engine advertising revenues will exceed $3B in 2006. A few large players (e.g., Google, Yahoo, MSN, AOL, ASK) dominate the market, and over 100 secondary search players address underserved needs. The Need: It is increasingly difficult for users to get the search results they need because: • Indexed web content grows exponentially. Consequently, the number of search results that are relevant to search criteria will get increasingly unmanageable. • Search engines limit the number of results a user can see. Consequently users’ favorite sites can easily be ignored or scattered among less trustworthy sites. • Factually incorrect information and variously distasteful opinions exists in abundance. In its first year after closing this funding round, Optevi is intent on being a premier provider of 0.1% of all Internet searches. As Optevi is sufficiently publicized, revenue will be derived initially via clickthrough advertising presented alongside search results. Ad placement will be auctioned off to advertisers ranging from Fortune 500 companies to local businesses through affiliations with advertising networks such as Kanoodle.
Competitive advantage
How Optevi Addresses Search Issues (Unique Selling Proposition): Optevi dramatically increases search efficiency by enabling users to create their own hierarchy of trusted websites. Users’ trusted sources appear first in their search results and other web sources are included. Optevi reduces Search Engine Spam by creating control over the results ranking process. Service Description: Optevi features a suite of 6 tools that are patent-pending improvements to the Internet search (1-3) and browsing (4-6) experience. 1. “Bundles” - Prioritizes results based on personal hierarchies of trusted domains. 2. “SearchStyle” - Delivers highly specific search results. 3. “Target Number” - Ensures a manageable number of search results. 4. “Breadcrumbs” - Provides intuitive visual surfing history. 5. “Contact Sheets” - Offers a visual overview of favorite sites. 6. “PVCs” - Enables better control over troublesome cookies.