ad:tech New York 2014 Startup Spotlight Series


All contestants:
Unleash Your Content to Drive Business Results
Austin, Texas, United States United States
  • Overview
  • Activities
  • Documents
Company description

OneSpot is a platform for combining content marketing with the power, data intelligence, and scale of online advertising. OneSpot automatically turns brand content (i.e. blogs, contributed articles, videos, infographics, etc) into standards-based ad creative and gets it in front of the right people at the right time. Leading brands like Intel, Johnson & Johnson, Whole Foods, Devry, EMC and others rely on OneSpot to transform their content into high impact marketing assets. Privately funded and based in Austin, Texas, OneSpot is an AlwaysOn Global 250 Winner, an EContent 100 company and a member of the Interactive Advertising Bureau (IAB).




Awards and Mentions
  • 16874_2484
    The AlwaysOn editorial team selects the top 250 global companies to watch based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz. Inclusion in the AlwaysOn Global 250 Companies to Watch signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players.
  • 16874_2483
    The 100 companies that matter most in the digital content industry.
  • 16874_2482
    The CMO Club hosted a pitch competition during SXSW in Austin, TX. Startup founders and CEOs, including OneSpot CEO Steve Sachs, were each given five minutes to pitch senior marketers on why their company or offering is important and what challenges it solves for CMOs and senior marketing executives. With no video, iPads, PCs or presentation screens permitted, presenters were limited solely to speaking about their respective companies.
  • 16874_2481
    ad:tech Startup Spotlight Finalist 2013
  • Business model

    OneSpot works with brand clients on a CPM basis for defined campaigns as well as ongoing content promotion efforts.

    Competitive advantage

    OneSpot is the only platform that leverages the scale and data of the global online advertising ecosystem. This enables brands to connect their content with more than 36 million impressions per minute and 94% of the U.S. Internet audience - and importantly, leverages vast amounts of online behavioral data that we use for precise targeting and retargeting. OneSpot’s proprietary Content Sequencing Engine, made possible by our scale and data access enables content placements according to stage in the customer journey.