Bmh2019-900
whit.li
Location: 181 Fremont Str, San Francisco, California, United States United States
Founded in: 2011
Stage: Napkin (idea)
Number of employees: 6-15
Short URL: vator.co/nocplace
Followers (23)
Bmh2019-300

whit.li

Smart Social Segmentation
Startup/business
San Francisco, California, United States United States
http://www.whit.li

Whit.li creates a portable psycho-social identity for consumers to create a faster, more personalized online experience. Think "Bose for Social Noise".

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Company description

Whit.li provides the Enterprise with a simple way to segment fans and followers in real-time, based on personality analysis via natural language processing, lifestyle data and real interests. 

Whit.li's Brand App gathers massive 'focus group" data specific to a Brand's Twitter following, sorting engaged influencers into brand-specific segments. The Whit.li API offers customized segmentation for all types of social data. 

Identify who the actual person is behind a like or follow. What makes them tick, and what are their interests? What types of media do they like to consume? Most importantly- how should you target and engage with your unique social segments to build ROI?

http://brands.whit.li


Team
  • Jack Holt
    Jack Holt | Team member
    Whit.li is Jack’s second startup. Jack founded S3 Matching Technologies in 2001 with three others and, over nine years, brought to market sophisticated SaaS products leveraging non-name matching algorithms. Thousands of users from HP, NYSE, ...