MyPref Inc.
Location: Suite #401, 200 Metroplex Drive, Edison, New Jersey, United States United States
Founded in: 2012
Stage: Napkin (idea)
Number of employees: 6-15
Short URL:
Followers (11)
Awards and mentions
TiE50 is TiE Silicon Valley’s premier annual awards program keenly contested by thousands of technology startups worldwide. Awards are announced at TiEcon, the world’s largest conference for entrepreneurs. TiE50 track record since inception in May 2009 shows that 94% of the winners and finalists have been funded, attracting Billions in investments! 42 companies have been acquired, merged or went public.

MyPref Inc.

A social and geo-tagged experience of your preferences
Edison, New Jersey, United States United States
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Company description

‘Boring Entertainment!’: No, it’s not an oxymoron. It’s what we call ironic reality. But it’s going to change now. So what’s going to change that? Say hello to MyPref. MyPref isn’t an entertaining app with a pinch of utility. It’s a utility app with loads of entertainment; a refreshing combination, much like your morning coffee or favorite pair of jeans, which you can never get enough of. So how does it work?

Imagine you’re standing outside a mall trying to figure out if your preferences are available there. Well, just go to MyPref and MyPref will give you a list of your preferred products which are available nearby. It could be a pizza pie at a local pizzeria, your favourite milkshake or the dress you’ve been meaning to buy for the longest time ever. MyPref works at the most micro level, by letting you prefer actual products and food items and not just stores or merchants, and share them with your friends.

Wait for this exciting MyPref world to unfold in a few days from now.

Competitive advantage

Why MyPref delivers ‘real’ value is based on the fact that it deals with product level preferences precisely and effectively. Users can store their preferences with ease and get reminded of them facilitating sales: A win-win for both consumers and merchants.

MyPref also has IP protection for compatibility, our proprietary rating algorithm tailor-made for product/brand-centric social networks.