Milo.com

Buy it local. Get it now!
Startup/business
Palo Alto, California, United States United States
http://Milo.com
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Company description

Milo.com is the free Web site that enables shoppers to research online and buy local – providing the best of both worlds. It combines the advantages of an Amazon-like experience with the ability to touch, feel and get products now at a local retailer. It provides all of the product details and user reviews people have come to expect with online shopping, and then searches store shelves to find the best price and availability for the products shoppers want – right when they want them.

 

Milo.com’s direct customers are top, nationally-distributed retailers, including Best Buy, Nordstrom, Target, Walmart, and dozens of others.

 

Milo.com’s features include:

    • In-stock search filters that allow shoppers to view only in-stock products in the search results and, through an experience comparable to travel site kayak.com, know instantly whether the item they want is currently available at a store near them.
    • Price alerts that notify shoppers the moment a chosen product at a local store reaches a price they are willing to pay.
    • Distance filters that enable shoppers to pinpoint the stores closest to an exact address that stock the items they want.
    • Real-time availability and price updates so that shoppers never miss out on a sale or drive to a store that no longer has the item in-stock.
    • Price comparison across local stores that allows shoppers to find the retailer closest to them with the best price for the product they want.

o   Sale tracking to find real-time sale prices for more than 2 million products at national and regional stores throughout the country.

 

The Milo.com shopper values information, time and money, and uses the site to make a well-researched decision not only on what to buy, but where to buy it to optimize value, enable trial and have it in-hand immediately.

 


Business model

 

Currently, Milo.com monetizes mostly through a cost-per-click (CPC) model, since that's the familiar industry standard. Some retail partners (especially those with a buy online, pick up in store option) are engaged on a cost-per-action (CPA) basis. Milo.com is working on introducing a revenue model that monetizes the offline transactions that were generated on Milo.com - one that tracks sales generated on Milo and converted in-store.

Competitive advantage

Internet Retailer reports, 87% of consumers in the United States research products online before buying them in-store. And, according to the U.S. Census Bureau, e-commerce currently accounts for less than 5 percent of U.S. retail sales, with the rest of sales still conducted offline. Milo.com is poised to own this trend, projected to amount to almost 40 percent of total retail sales by 2011 – a $1 trillion market.

 

Milo.com’s proprietary technology connects to retail partners’ inventory data and provides shoppers real-time access to local product availability and prices, along with other helpful data such as specifications and user reviews.

 

Milo.com has no direct competitors. There are other startups trying to capture the growing trend, but none has the real-time availability information and product coverage of Milo.com.

 

It competes primarily with e-commerce sites like Amazon.com and serves the large segment of shoppers who want the depth of information available online with the immediacy and tangible benefits of shopping at a local store. Milo.com connects the Amazon-style information, user reviews and price comparison capabilities that shoppers love with the tangible benefits and immediate product access of in-store shopping. As an added bonus, Milo.com removes the extra cost and waiting time associated with shipping.

 

The sale prices found using Milo.com average 25 to 30 percent off the original retail price and, when used in conjunction with the product details and local availability information, gives users everything they need to save big on great products that are locally available now.

 

Unlike Google, it can tell you if a product is in-stock locally and unlike Amazon, you don’t have to wait for it to arrive, or pay for shipping.