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MediSafe Inc.
Location: Haifa, Israel Israel
Founded in: 2012
Stage: Post-launch
Number of employees: 6-15
Funding history:
- Date: 08/2013, Series A: $6 M (post valuation: undisclosed amount).
Investment Firms: Pitango
Short URL: vator.co/medisafe-inc
Followers (15)
Awards and mentions
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Traction is part of Health 2.0’s Annual Fall Conference in Santa Clara, exhibiting innovative digital health solutions for both providers and consumers. Traction is not a pre-seed contest; rather the judges looked for companies scouting a Series A in the $2 - 12 M ranges.
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The fourth annual Qualcomm Ventures QPrize competition provides over $1 million in prizes and services for the entrepreneurs of today as they work to further raise awareness of these breakthrough technologies. Additional details on the QPrize competition can be found at www.qprize.com.
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Top Developer on Android
Vatorx1

MediSafe Inc.

Startup/business
Haifa, Israel Israel
http://www.medisafe.com
2
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Company description

MediSafe is the leading mobile medication platform with over 1.3 million downloads and hundreds of thousands of weekly active users across iOS and Android smartphones and tablets. MediSafe apps have earned a 4.5 star rating from 50,000+ reviews across Google Play and iTunes app stores.

MediSafe is different from a pill reminder application, because it addresses all of the major causes of non-adherence -- forgetfulness, lack of support, emotional distress, information overload, low engagement, and rising medication costs (in the form of copays). MediSafe engages patients in their treatment by sharing results (e.g. via lab tests and biometrics), holds them accountable through connections to physicians and care teams, and offers a holistic and simplified approach to managing their health via related educational content (e.g. diet, exercise), easy access to prescription refills, and other value added services.

 




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Team
  • Omri Shor
    Omri Shor | Founder
  • Rotem Shor
    Rotem Shor | Founder
  • Jon Michaeli
    Jon Michaeli | Team member
  • Yaara Grinberg Dana
    Yaara Grinberg Dana | Team member
    Yaara is the VP of Partnerships at MediSafe. She is responsible for developing and managing the company’s strategic partnership, in addition she oversees the company’s business development, marketing initiatives, and projects planning and managing.
Business model

- fees for personalized targeted messaging, educational content and value added services in the activity feed (pharma, complimentary products/services)

-adherence reports and "dashboards" (pharma, hospitals)

-referalls for RX transfers and (re-)fills (pharmacy)

"Big Data"

- correlations between adherence rates and disease, med frequency, demo, geo, comorbidities, meds taken, etc. + behavioral (wearables/apps used, content read, biometrics tracked) + external sources (e.g. the weather, distance to pharmacy, etc.) to show the top factors in adherence

- direct sales/appends/syndications and via 3rd parties

Competitive advantage

Most traction and engagement in the market (1.3mm downloads, several hundred thousand weekly actives)

Laser focus on patient/consumer experience (UX)

Care coordination involving medfriends (social support system) and providers (doctors, NPs, PAs)

Innovation (supports iOs and Android smartphones and tablets as well as Android wearables/watches)

Investors
18544
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