Vatorx2
MaMoCa
Location: 1300 S Bristol St., Santa Ana, California, United States United States
Founded in: 2005
Stage: Alpha (prototype)
Number of employees: 1-5
Short URL: vator.co/MaMoCa-capturing-reality
Vatorx1

MaMoCa

capturing reality
Startup/business
Santa Ana, California, United States United States
http://www.mamoca.com
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Company description
MaMoCa helps movie, TV, and video game companies produce their products better, faster, and cheaper.  Our Markerless Motion Capture technology is used to directly generate 3D content, producing editable, dynamic human models suitable for content generation across a wide spectrum of media. We acquire 1000 times more data, producing 100 times better human models, resulting in a factor of 10 improvement in production time over legacy systems.  This in turn leads to a 90% cost reduction over current methodologies. MaMoCa technology can be used for a wide range of applications including:  video games, movies, and TV; surgical planning, medical research, and ergonomic analysis; military and industrial training.
Team
  • Gene Alexander
    Gene Alexander | Team member
    CEO MaMoCa, Inc.  2005 - Current Lecturer and Sr. Research Engineer, Stanford University, 1998 - 2004 CTO Imaging Therapeutics 1999 - 2004 Director of Engineering, Computerized Functional Testing Corp. 1990 - 1998 Research Engineer I...
Business model

MaMoCa plans to generate revenues from four channels: system sales, software sales and subscriptions, maintenance and consulting services, and studio services.  By our fifth year of operation, revenues generated from software sales and consulting services are 65% of gross revenues. Additionally, and excluded from our financial projections, MaMoCa is seeking co-production agreements with a number of smaller, independent game and TV studios.  We are in final negotiations with an established entertainment company, Days End Productions, for our first animated TV program.  The approach is to generate immediate revenues with our larger customers, and to offer our smaller customers inexpensive (or even free) production services, in exchange for an ownership interest in the resulting content.

Competitive advantage
With current motion capture technology, 10-100 small round balls are glued to the actor and must be kept on during the performance, producing 10-100 points of data and leading to a model of a human as a set of rigid links. 

This data is recorded with 10-50 custom cameras. The MaMoCa technology does not use any markers or make-up or special clothing; rather, we project a light grid onto the performer, leaving the actor completely unencumbered, to emote and perform very naturally. MaMoCa technology produces hundreds of thousands of data points from 8 to 10 imaging pods.  This dynamic scan data then drives a biologically realistic human model, resulting in smooth, natural movement that doesn't need to be improved by expensive hand animation.