Vatorx2
LIQWID
Location: 299 South Main Street, Suite 1300, Salt Lake City, Utah, United States United States
Founded in: 2010
Stage: Post-launch
Number of employees: 1-5
Funding history:
- Date: 06/2010, Accelerator/Incubator: $1 M
Short URL: vator.co/liqwid
Followers (1)
Awards and mentions
17089_2642
The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association (WMA) to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the best in award winning Internet advertising. The winning ad can be viewed here: http://liqwid.agency/?al=center&ln=1&rn=1&sn=0&sm=0&liqwid_ad=switzerland_tourism
17089_2641
Since 1997, the Web Marketing Association's annual WebAward Competition has been setting the standard of excellence for Website development. Independent expert judges from around the world review sites in 96 industries.
17089_2640
Awarded for our unique perspective on adaptive website design and adaptive advertising enabling a magazine-like effect on any center-aligned or left-aligned website where both content and advertising can exist in harmony and with 100% of the content and the advertising in view on every impression – enabling a complete and premium ad and content viewing experience.
17089_2639
Awarded for outstanding achievement in internet advertising. The winning ad can be viewed here: http://liqwid.agency/?al=center&ln=1&rn=1&sn=0&sm=0&liqwid_ad=western_union
17089_2621
The Edison Awards™ recognize innovative new products, services and business leaders. The Awards are named after Thomas Alva Edison (1847-1931) whose extraordinary new product and market development methods garnered him 1,093 U.S. patents and made him a household name across the world. The Edison Awards symbolize the persistence and excellence personified by Thomas Edison, while also strengthening the human drive for innovation, creativity and ingenuity.
17089_2620
Designed to recognize innovations and the companies that create them. A committee of 70 experts from Utah's private industry, government and academic communities selected the winners and finalists in each of the program's eight categories.
Get-listed-300x250

LIQWID

Making Something From Nothing
Startup/business
Salt Lake City, Utah, United States United States
http://www.liqwid.com

Liqwid (www.liqwid.com) is a new and super-premium adaptive ad format with patented delivery technology that always delivers ads above-the-fold with magazine-quality creative, enabling publishers for immediate new revenue by creating new viewable inventory out of empty space on a viewer’s screen.

1
  • About
  • >
  • Activities
  • >
  • Documents
Company description

Liqwid (www.liqwid.com) is a new and super-premium adaptive ad format with patented delivery technology that always delivers ads above-the-fold with magazine-quality creative, enabling publishers for immediate new revenue by creating new viewable inventory out of empty space on a viewer’s screen. This empty space, sometimes referred to as gutter space, turns out to be the most valuable space for our publishers, given the unique capabilities of the Liqwid Ad Technology®. We are the only product that offers award winning creative with 100% viewable ads (not 50% per industry standards) across all devices with every impression. Large brands are attracted to this offering for this and a number of other reasons (largest ad sizes, long viewing times, superior performance metrics and creative pallet) providing tremendous branding value with greater response rates.

Liqwid has direct relationships with the publishers of approximately 1,200 website properties with over 100 million combined unique viewers already. This premium digital advertising network is growing fast, enabling for a massive viewable advertising inventory to be offered to agencies and advertisers. With our patented adaptive ad delivery technology and award-winning digital studio, we are exclusive to the Liqwid ad format media buying solution with the most dynamic and cool ads available on the market today.

You can learn more about Liqwid by watching a few-minute video: http://youtu.be/l_JFevOrVDU

We enable brands to run LIQWID® Ad campaigns, featuring large, magazine-quality, above-the-fold ads, always delivered with 100% of the creative in view in the wallpaper space and across device screens. 

Liqwid Ads can deliver three important benefits for brands: (1) Magazine-quality ad placement across a transparent list of approved website properties (2) Premium ROI since every ad impression purchased results in 100% of the creative and message in view on the screen at sizes on average 4 times larger than typical display ads. (3) Ultimate creativity and interactivity - include any form of media that you can include in a modern webpage within our Liqwid Ad unit.

We have relationships with about 1,200 publishers who make up what we call Club Liqwid allowing each publisher to sell Liqwid ads directly or in any combination with each other. Liqwid representatives then create custom campaign ideas and plans to offer these publishers and their or our client brands and friendly agencies. Brands come to Liqwid because we offer a super-premium option as compared to display and other options – notably, more dynamic, interactive, content that always has 100% of the creative in view with superior performance metrics.

Brands and their agencies buy directly from our publisher members and with a single tag, Liqwid campaigns run on websites across selected publisher members based on your criteria and approval. Primary verticals include Newspaper, Educational, Political, Medical, Travel, Events, Sports, Health and Nutrition and Celebrity news sites. Our Liqwid Digital Studio provides complete managed services, including creating our adaptive Liqwid Ads based on any form of creative elements provided along with campaign management, delivery and performance reporting.

While Liqwid ads are delivered to the empty space outside the content page (you may be used to calling it skin, wallpaper or takeover space) --- Liqwid Ads are a premium alternative to any other type of ad delivered in this space: http://liqwid.com/downloads/LIQWID_vs_Wallpaper.pdf

 Liqwid Ads can also be super interactive in HTML5 and uniquely have 100% of the creative in view on every impression delivered, on any device screen. Despite their large size, Liqwid Ads, like magazine ads are entertaining yet not intrusive to the viewers.

More important, Liqwid Ads enable brands to deliver a single adaptive ad unit across any device screen, with ultimate creativity. It takes just a few minutes to implement with a one-time single tag for unlimited properties (fixed-width or responsive.) Please check out our site (liqwid.com) from any device you have on hand and flip it in portrait or landscape position.

 A single adaptive Liqwid Ad unit rearranges elements in size and position to fit within any dimension of space outside the content page and to fit any programmatically created or fixed-size ad space defined within a website layout design. For example, our website helps to demonstrate this capability: http://www.liqwid.com/liqwid-ads/. Click on the icon layout examples and pull your browser window to different sizes (that may emulate the various screen sizes on the market - and those yet to be created by the ever changing device market) to see how the same single Liqwid Ad unit adapts to fit on any screen at any size and in any proportion of dimensions. This artificial intelligence created by the Liqwid Ad format and nature of the Liqwid Ad delivery system is unique and patented only to our company and has been utilized on the market since 2012. 

Since that time we seen continued success in the form of a growing publisher base and consistent new interest from brands and agencies. Additionally, our adaptive Liqwid ads have now received seven significant awards or recognitions.

Here are some additional Liqwid Ad examples:

On Center-aligned sites:

Captain Morgan: http://liqwid.agency/?al=center&ln=1&rn=1&liqwid_ad=captain_morgan

Champion Windows: http://liqwid.agency/?al=center&ln=1&rn=1&liqwid_ad=champion

Frisco Rough Riders: http://liqwid.agency/?al=center&ln=1&rn=1&liqwid_ad=frr

Western Union: http://liqwid.agency/?al=center&ln=1&rn=1&sn=0&sm=0&liqwid_ad=western_union

 

On Left-aligned sites:

BP: http://liqwid.agency/?liqwid_ad=bp

 

With Liqwid, brands can be assured they are running only on premium inventory.

Liqwid Ads deliver 100% of the creative and message in view on every impression. Ads do not scroll with the page, stay in view longer than display ads, and cannot be cropped. Each ad is assigned a minimum size parameter that has to be met on the viewer's scree for the ad to be delivered. When the space is too small for 100% of the creative to be delivered at the minimum size or larger, the ad simply is not delivered and no impression is rendered.

Advertisers can boost brand awareness by ensuring that every dollar spent results in a high-impact and magazine-quality ad where 100% of the creative and message are in view on every impression. Since Liqwid Ads can be engaging, highly interactive, and specifically placed, brands can ensure that they are pushing awareness with memorable, entertaining ads delivered to the specific audience where they need a brand boost.

 Here are some example ads that include memorable brand engagement and interactive features:

Angry Birds: Features mouse-over interactivity: http://liqwid.agency/?al=center&ln=1&rn=1&sn=0&sm=0&liqwid_ad=angry_birds

Tri State Honda: Features engagement buttons that bring up various offers that click through to specific landing pages. Clicks on the buttons and clicks out to each landing page are both fully trackable. http://liqwid.agency/?al=center&ln=1&rn=1&sn=0&sm=0&liqwid_ad=tri_honda

The examples above also include multiple clicks out a number of landing pages or subpages. By placing multiple click actions within the ad, higher click counts can be realized since users may be attracted to different calls to action. Also, because Liqwid Ads stay longer on the page, these ads innately create higher total clicks counts. In many cases, Liqwid Ad campaigns have an average Exposure Time (how long the ad is on the page) of 30-seconds or more. This gives viewers time to digest, understand and react to the advertising, creating higher click counts.



Ps_17089_946


Team
Business model

We charge publishers a flat fee of $2 CPM that includes everything we do for the campaign delivery: creation of the Liqwid Ad, ad delivery, reporting, customer service, etc. We do not charge agencies anything for ad serving. For some complex campaigns we charge agencies a flat rate 5% media buying fee for the work to put together campaigns across different publishers (that may be already members of Club Liqwid or any new websites that we approach based on a specific campaign goals.) 

Competitive advantage

Our Liqwid Ad delivery technology is patented. It always delivers ads above-the-fold with magazine-quality creative, enabling publishers for immediate new revenue by creating new viewable inventory out of empty space on a viewer’s screen. 

Unlike with display advertising, there is no tag management process -- a single universal Liqwid tag can be embedded once in the header of the website. No changes in the existing website required and implementation take just a few minutes regardless of the scale of the website.

That let us to build direct relationships with the publishers of approximately 1,200 website properties with over 100 million combined unique viewers already. This premium digital advertising network is growing fast, enabling for a massive viewable advertising inventory to be offered to agencies and advertisers. With our patented adaptive ad delivery technology and award-winning digital studio, we are exclusive to the Liqwid ad format media buying solution with the most dynamic and cool ads available on the market today.  

 

Our Liqwid Ad Technology platform utilizes the Liqwid Viewer Directed Placement technology (see our whitepaper) in order to control the rotation and iteration of ads.  This technology allows campaigns based on a desired reach and frequency model and allows control for GRP analysis.  Bringing TV-based science technology to the targeting, delivery and reporting of campaigns is a key benefit of our platform and is something that is not part of the current paradigm in digital advertising.

Our platform incorporates the viewer’s device into the ad selection and rotation process, unlike the current paradigm of server-side ad servers.  This innovative approach, combined with our responsive Liqwid Ads, allows us to deliver into responsive environments and yet provide the same science that has been developed and accepted in the TV and radio world for over 50 years.