LessThan3

Startup/business
San Francisco, California, United States United States
http://lessthan3.com

LessThan3 Live redefines live event experiences on the web using immersive environments that centralize brand activity and engage audiences in real time. Brands create dynamic experiences for massive online crowds who cant attend in person. We grow the $25B industry by monetizing digital audiences with ads, micropayments, and pay-per-view content.

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Company description

LessThan3 Live redefines live event experiences on the web using immersive environments that centralize brand activity and engage audiences in real time. Brands can create dynamic experiences for massive online crowds who aren't attending in person (case study: Ultra Music Festival 165K attendees vs 2.1M+ online in 2013). User and crowd data are leveraged to provide meaningful insights while making each performance entirely unique. Our new revenue streams grow the $25B pie around live events with monetization mechanisms aimed at the digital audience including advertising, micropayments, and premium pay-per-view content.

 Our team has a proven track record building engaging content experiences in the music space, which will serve as our first target industry. We've built the most respected electronic music blog in the industry boasting 210K FB fans and a reach of over 1.2M uniques weekly. Our relationships give us a strong competitive advantage that has brought on two of the top three Electronic Dance Music promoters in the U.S. as well as over 50 of the world’s top DJs. With music as our beach head, over the following 18 months we will disrupt several other verticals, including sports, politics, and even television more broadly, which itself is a $153B industry.

 

 


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