IGAPI by Social Game Universe
Location: 364 Richmond St West, Suite 501, Toronto, Canada Canada
Founded in: 2009
Stage: Revenue generating
Number of employees: 31-50
Short URL: vator.co/igapi
Followers (311)
Awards and mentions
Vator Splash 2011 Top 10 Finalist
Vator Splash is a San Francisco based high tech start-up event.
Recognized as one of Canada's hottest innovative companies in 2010 by the Canadian Innovative Exchange

IGAPI by Social Game Universe

Driving cross promotion, revenue and retention for App developers.
Toronto, Canada Canada

Social Game Universe is a social games innovator founded by veteran digital media entrepreneur and game designer Nathon Gunn. SGU has soft-launched two beta social media apps on Facebook including Hollywood Tycoon and Avastar and is developing technology that will enhance the social aspects of “social” gaming for developers everywhere.

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Company description

IGAPI (the Inter-Game API) is the next generation banner, allowing developers to add social interactions, transactions, and game mechanics to their game, site, or app, in place of the standard banner adIGAPI helps drive new users, retain existing users, and generate new revenue streams. IGAPI is easy to implement, works across multiple platforms, and provides powerful back-end data analysis

  • Nathon Gunn
    Nathon Gunn | Team member
    Social Game Universe CEO Nathon Gunn began exploring “new media” as a kid in 1983, programming and animating while living in India.  In Malaysia in 1986 he developed new digital morphing techniques and then one of South East Asia&...
  • Michael Lehman
    Michael Lehman | Team member
Business model

Social Game Universe receives a share of any transactions conducted through IGAPI, such as the sale of virtual or digital goods. In the future, SGU may take a commission on the sale of any ads or cross-promotions executed through IGAPI. Finally, while many of IGAPI's features are free to use, SGU may institute a premium service level with fees for more complex features and higher levels of usage

Competitive advantage

IGAPI is the only system to combine social game mechanics and cross-promotions with the users' social graphs. IGAPI's patent pending Action Card systemactually facilitates social play between users and makes games, sites, and applications truly social.