Vatorx2
Location: 1731 15th Street, Suite 220, Boulder, Colorado, United States United States
Founded in: 2006
Stage: Post-launch
Number of employees: 16-30
Short URL: vator.co/HiveLive
Followers (3)
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HiveLive, Inc.

Building Company-Sponsored Communities with HiveLive
Startup/business
Boulder, Colorado, United States United States
http://www.hivelive.com
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Company description
In an era of highly informed, plugged-in, web-savvy consumers, it is no longer possible to "spin" your way into minds and hearts. Today’s companies need authentic ways to connect with customers. It’s the key to customer loyalty, the bedrock beneath every sustainable brand.

For many businesses, the answer is found in company-sponsored customer communities. These online communities help companies get the attention of customers—a real challenge in today’s media-rich environment—by providing a location for customers to congregate with others who share their interests. Companies can use customer communities to interact with those who use their products and services, have conversations that matter, and form the connections that foster greater brand awareness and loyalty. The result? Inspired customers.

Communities of Depth
HiveLive, Inc. has pioneered several new approaches to finding, retaining, supporting, and collaborating with customers through online communities. The solutions are tailored to the challenges of chief marketing officers (CMOs), who need to connect with more customers in an era of shrinking budgets and thinner IT resources. Here’s how HiveLive’s technologies can help:

•    Improved market intelligence -- HiveLive’s LiveInsights™ solution engages community members for product reviews and feedback, providing collective intelligence from the minds of customers. With LiveInsights, you can:
    -   Crowdsource your product design and development priorities, so customers         help you define winning products for your market.  
    -   Stay at the forefront of the innovation curve by infusing the product design         process with user insights.  
    -   Pre-test ad concepts, logos, and other marketing deliverables before they go         live to the world.
    -   Collect real-time user feedback to drive the test and iteration cycles, so             product releases are more refined.

•    Improved customer loyalty—HiveLive’s LiveLoyalty™ solution provides a place where customers can “share and tell” with other customers through blogs, wikis, chat rooms and other social media applications. This solution builds customer loyalty through ongoing participation, and measures purchasing behaviors to guide ongoing product development.

•    Improved lead generation—HiveLive’s LiveLeads™ solution fuels viral membership growth. Existing members are empowered to invite and validate new members, so the community, its content, and a company’s brand can reach an ever-growing audience.

•    Improved customer support—HiveLive’s LiveAnswers™ solution enables peer-to-peer support through customer forums and member-generated FAQs. It provides a way for power-users to share their knowledge firsthand with novice users, further strengthening bonds among a community of users and the company that makes the interaction possible. The bottom-line benefits include better customer satisfaction and lower cost of customer care.

Communities That Last
All HiveLive marketing solutions are built on the foundation of HiveLive’s patent-pending LiveConnect™ Community Platform.  The platform uses infinitely adaptable Web 2.0 building blocks—Hives—that combine people, information, and permissions to create flexible information resources. Hives can be used to manage and share any type of information with any number of people. They can be configured as familiar social media applications such as blogs, wikis, and forums, or they can take a completely custom form. For example, Hives can be created to share images, brainstorm new ideas, poll users, tally votes, submit questions, build consensus—the possibilities are endless. Those who build the community can choose the people, create the type of information, and define the interaction. And since HiveLive communities are built entirely by clicking within the interface, not by coding, they can be built in days, not months.

HiveLive’s unique building block approach allows communities to grow organically and evolve as membership expands and changes. Marketers can choose to tightly control the structure of the community, or they can hand the power to users and let them decide how to build and shape the community. Either way, the on-demand HiveLive platform ensures that a HiveLive community fits each company’s unique "thumbprint," so the user community feels like a seamless extension of the company itself. And that’s an inspiring thought for any company that’s trying to build a sustainable brand by getting closer to customers.


Team
Business model
HiveLive is Software as a Service (SaaS), currently selling direct to end users. We’re targeting marketing executives in mid-to-large companies.
Competitive advantage
We offer a building block approach that allows companies to create custom-fit customer communities. The platform uses infinitely adaptable Web 2.0 building blocks called Hives that combine people, information, and permissions to create flexible information resources. Hives can be used to manage and share any type of information with any number of people. You can configure a Hive into a familiar social media application - a blog, a wiki, or a forum - but you can also do much more. You can, for instance, create applications for sharing images, brainstorming and voting on ideas, or submitting questions. Hives let you choose the people, create the type of information, and define the interaction. Creating a Hive is done entirely by clicking within the interface, not by coding.
In addition to the ability to create a community that is customized to each company’s requirements, our building block approach also allows the community to organically grow and evolve as the membership expands and changes. Marketers can keep tight control over the structure of their community, or they can hand the power of building and shaping the community over to the users.
Lastly, HiveLive’s platform is also unique in its ability to support specific solutions that add value to the marketing function. For example, we offer LiveInsights, a package designed to facilitate collecting market intelligence on a wide range of topics.