Vator Splash LA 2015

Vator Splash LA 2015

Vator Splash LA 2015
All contestants:
Healthiest, Inc.
Location: 2104 Union Street, San Francisco, California, United States United States
Founded in: 2015
Stage: Revenue generating
Number of employees: 6-15
Funding history:
- Date: 07/2015, Seed: $335 k
Investors: Elizabeth Kraus
Short URL:
Awards and mentions
Accepted into the MergeLane 2016 Accelerator program based in Boulder, CO.

Healthiest, Inc.

The healthiest products in the world.
San Francisco, California, United States United States

Healthiest is your natural medicine cabinet. We are the definitive, natural, integrative and alternative health resource, empowering consumers with information and connecting them to treatments, remedies, products, and health practices.

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Company description


We all need that friend. You know the one, who always gives great advice, suggests the healthiest products and freshest trends. Don't you wish they were around when you needed them? Like when you're shopping online? Well, now they are. Healthiest Helper is your Amazon friend. Sharing the healthiest options with you while you shop. 







  • Crystal Brown
    Crystal Brown | Founder
    I have spent my career focusing on both for-profit companies and non-profit organizations at the start-up and growth phase in the areas of strategy, management, operations, finance, business development and relationship building.
  • Blake Gurfein
    Blake Gurfein | Team member
    Dr. Gurfein is a neuroscientist, entrepreneur, and research faculty member at the UCSF Osher Center for Integrative Medicine, where his research has focused on evidence-based approaches in integrative health.
  • Arian Nachat
    Arian Nachat | Advisor
Business model

Healthiest’s business model is based on monthly recurring purchases of products sold to consumers. We curate “solutions” for the top searched conditions online, and each month consumables are selected for repurchasing. Similar models include The Honest Co., Thrive Market and e-Pantry. The consumer can refill or remove items from the cart as needed. As our “medicine cabinet” of solutions and products continues to grow, consumers will eventually have more purchasing options. Future revenue sources will include premium & subscription content, practitioner booking, e-consults, & retreats.

We have also established partnerships for cross promotion with LOLA (natural feminine products) and Speak to Me (women speaking events).  We have an agreggated customer email list of over 10,000 referal based (non paid).

Our current solutions include Sleep, Immunity, PMS, Allergies, Hangover, Headaches and a Natural Medicine Starter Kit.

Competitive advantage

First to Market
Healthiest is the first to market a natural medicine portal with a modern, comprehensive (complementary, alternative, integrative) medicine solution in the midst of a highly fragmented “mom and pop” or one-off landscape. Aggregating, curating, and vetting this content and the products are at the core of our model.

Top Notch Team & Network
Connections run deep between the Healthiest team, the practitioner panel, and our range of advisors. This allows us to collect accurate information and gain a strong insight into the concepts and products we are providing while iterating our creation processes efficiently and successfully.

Modern Technology & Design
Healthiest provides the user with a delightful, easy-to-use and trusted feeling. The look and feel of the site take advantage of modern design and concepts as well as the incredible advances in the health tech industry.

All products supported by Healthiest have full transparency about ingredients, production standards and include links to scientific research. Healthiest vets products and works only with brands that meet strict requirements around claims including, but not limited to, organic, fair trade, and sustainability.


Investor Deafult Image
Jackson Buttles - Unconfirmed
Investor Deafult Image
Stacy Grant - Unconfirmed
Investor Deafult Image
Ben Black - Unconfirmed
Elizabeth Kraus
Elizabeth Kraus is the co-founder of MergeLane and the Impact Angel Group. Kraus started her career as an intern for a fast growing startup, Exclusive Resorts, and has been founding, consulting for and investing in startups ever since. She is an a...