Vatorx2
Location: 1 Bluxome Street, San Francisco, California, United States United States
Founded in: 2011
Stage: Napkin (idea)
Number of employees: 16-30
Short URL: vator.co/getgoing
Followers (29)
Vatorx1

GetGoing

Travel more. For less cash. Guaranteed.
Startup/business
San Francisco, California, United States United States
http://www.GetGoing.com
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Company description

GetGoing is making it easier and more affordable for flexible travelers to discover and book their next trip. With an average of one out of every five airplane seats going unsold worldwide, GetGoing enables flexible travelers to easily find and book those seats at a significant discount, while helping airlines profitably fill empty seats.

How the Traveler Wins

Using GetGoing, leisure travelers are rewarded with the best prices on flights for being flexible on their destination. For example, if a traveler is seeking a beach vacation and is willing to go to either Barbados OR Aruba, significant savings can be discovered. Or if they want a European vacation and would like to visit either Paris OR Rome – they can save big on GetGoing. A little flexibility can save a lot of money.

In addition to finding the biggest discounts on the destinations leisure travelers are considering, GetGoing also identifies many additional locations to discover, like Pandora for travel. The traveler tells GetGoing the type of destination or experience they want to have, and GetGoing helps discover other affordable destinations they may like. 

Why it Works for Airlines

GetGoing provides airlines with a new, unique customer segmentation tool that enables the airlines to target discounts only to flexible leisure travelers. This introduces a new revenue stream for airlines, without disrupting existing revenue sources. GetGoing is a technology platform that works seamlessly with airlines’ existing pricing and distribution systems, so the airlines get a new tool in their arsenal for more effective, targeted online sales. 

Through its existing airline relationships, GetGoing is currently flying to hundreds of major airports in over 50 countries worldwide. The company is currently serving 80% of the population of the top 100 major metro areas, and is rapidly expanding its airline relationships and inventory of flights to cover more areas on a rolling basis.  

GetGoing is a Y Combinator company based in San Francisco, and is backed by a number of prominent venture capital and private equity funds. For more information, please visit http://www.getgoing.com, follow us on Twitter @GetGoingTravel (http://twitter.com/getgoingtravel) or on Facebook: www.facebook.com/GetGoing


Team
  • Robb Henshaw
    Robb Henshaw | Team member
    I'm the Head of Global Communications for the IoT Cloud division of Cisco. I joined Cisco through the $1.4B acquisition of Jasper.
Business model

We direct sales to our participating airlines, and we receive a percentage of salesfor doing so. Airlines value our model because we are a differentiated servicethat is focused wholly on the leisure traveler. Currently we are rolling out our air travel product, but we will be expanding into hotel & package booking, etc. Airlines believe that we are providing a value added service to them, as we provide a unique segmentation and marketing tool for our participating airlines. We are able to attract travelers much higher in the funnel, and the carriers are excited about using our platform as a channel for better targeting travelers with specific routes and inventory.

Competitive advantage

Our Pick Two,Get One™ platform verifies that the person booking travel is a flexible leisure traveler, which assures the airlines that they are not diluting yield from existing revenue sources (such as business travelers or inflexible leisure travelers who need to get to a specific destination).

Department of Transportation Statistics show that US carriers fly at an average 82% capacity, and international carriers are flying with an average 79% capacity. That results in approximately 160M seats a year domestically and over 300M seats internationally that are not filled – representing an estimated $25 billion in unsold seats in the US and $50 billion in unsold seats globally each year. GetGoing’s goal is to help airlines fill those seats by helping the flexible traveler not only find those seats, but save money when they book them.