Location: Jersey City, New Jersey, United States United States
Founded in: 2014
Stage: Post-launch
Number of employees: 6-15
Funding history:
- Date: 06/2016, Seed: $1.2 M (post valuation: undisclosed amount).
- Date: 05/2015, Seed: $1.095 M (post valuation: undisclosed amount).
Investors: Mario M. Casabona
Investment Firms: Socialatom Ventures
- Date: 09/2014, Seed: $200 k (post valuation: $1200000).
- Date: 04/2014, Accelerator/Incubator: $25 k
Investment Firms: TechLaunch
Short URL:
Awards and mentions
NJ Tech Council Venture Conference, Winner: Investor's Choice
Investor's choice for most promising startup at the 2015 NJ Tech Council Venture Conference.
NY TechDay, Winner: Best Hardware Startup
Best hardware startup at NY TechDay 2015.
NJ Tech Council IOT Conference, Winner: Wearables Category
Most promising wearable technology startup in New Jersey, 2015.


Technology for People in Motion
Jersey City, New Jersey, United States United States
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Company description

FUSAR is a post-revenue IoT startup building the first end-to-end tech platform for outdoor & action sports. We're solving large scale, fundamental problems for a targeted market in desperate need of innovation, while the core technologies we're developing are also scalable across a range of industries. We provide consumers with mobile software, cloud-enabled hardware, and premium services that maximize usability, safety, community, and enjoyment. This holistic approach allows us to effectively capture our audience in ways that pure hardware companies and socially-driven apps can't. Further, our deep integration into our users' experiences enables us to collect a wealth of behavioral, location, and social data that is valuable to a wide range of partners across multiple channels.







  • Ryan Shearman
    Ryan Shearman | Founder
  • Robert Oliveira
    Robert Oliveira | Team member
    My strengths focus mostly on server functionality. I've done a lot of interaction between the client and server using a number of different platforms. Even though my experience sits mostly with higher level interfaces, I believe that developing ...
Business model

We sell our hardware direct-to-consumer online and are also working with large distributors to get our products into specialty retailers. Our app is free to download, creating a low barrier to entry, which provides us with a continuously replenished list of warm leads we can upsell with our hardware, premium in-app features, and subscription services. As our audience grows, we will be able to provide brands with sponsored content and targeted marketing opportunities. We can also monetize the wealth of behavioral, location and social data we collect from users to B2B enterprise customers like insurance providers, vehicle manufacturers, apparel and hard goods brands, and more.

Competitive advantage

Unlike today's incumbents, we don't make hardware products with companion apps. We build powerful software first and then we create accessory devices that allow for new interactions between man and machine. The social framework of our platform appeals to groups of users and provides a strong network effect. Our unique product features provide a strong value proposition to consumers, which is protected by our rich IP portfolio.

Socialatom Ventures - Unconfirmed
Socialatom Ventures is a seed capital firm that combines its investments with in-house services to help entrepreneurs execute their goals faster. We normally participate in existing rounds though also provide the first investment in extraordinary ...
Investor Deafult Image
Erik Stettler - Unconfirmed
Mario M. Casabona
Mario M. Casabona - Unconfirmed
Investor Deafult Image
Tom Dackow - Unconfirmed
New Jersey’s premier Technology Accelerator, TechLaunch was created to drive the commercialization of innovative technology within the State and formed in collaboration with the NJ Economic Development Authority (EDA) (, Montclair ...