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Location: California, United States United States
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Short URL: vator.co/fresh-water-spigot
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Fresh Water Spigot

Startup/business
California, United States United States
http://freshwaterspigot.com
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Company description

Fresh Water Spigot is a creative content company. The company creates content in a variety of forms for entertainment. Those forms include long and short form for theatrical, television, on-line and cell space. Our documentaries focus on subjects or individuals that educate and inspire social change.

The company has had extensive experience in traditional entertainment and new media. Some of the deals made through the company have been the largest deals in sectors including Videogames. FWS’s unique approach to business takes advantage of new media to create various forms of content for a wider audience. By using the new and emerging technologies, we create content not only for a larger audience but in a broader, more global arena.

Michealene Cristini Risley is the founder of Fresh Water Spigot. She has long been an entrepreneur who has created some of the largest deals in consumer products and the entertainment industry. Michealene launched the first-ever branded maternity line in conjunction with Adidas. As Vice President of Licensing and Character Development for Sega of America, she championed the Sega Girls Task Force and produced well over 100 episodes in animation. She also wrote, produced, and directed a short film called “Flashcards,” which won Best Cinematography at the California Independent Film Festival, Best Short film at the New York International Independent Film and Video Festival, and the film screened in the Cannes Film Festival “Shorts Du Jour” program.

“Flashcards” is currently being distributed by American Public Television on PBS stations. Through Fresh Water Spigot, Michealene is currently working on a number of features and documentaries including one on Betty Makoni, founder of Girl Child Network in Zimbabwe. In August 2006, she was invited to the Sundance Producers Conference.

Michealene is also one of the co-founders of Women’s Independent Cinema, a distribution company that creates broader opportunities for women’s voices. As an exciting new enterprise that distributes quality independent films created by genius women filmmakers from around the world, Women’s Independent Cinema gives talented filmmakers a partner with a media venture that proudly promotes films to entertain and inspire us all.

In March of 2007, Michealene released her first co-authored book, “This Is Not The Life I Ordered,” which has sold well over 25,000 copies. As a writer, Michealene has blogged for the Huffington Post and regularly writes on issues that provoke discussion and social change.

As a public speaker, the subjects she speaks on include: Women in Entertainment, Women’s Voices for Social Change, Sexual Abuse, and on her co-authored book, “This Is Not The Life I Ordered.” She has spoken on local and national radio, national television, and numerous locations in California, including the Commonwealth Club in both San Francisco and the Silicon Valley.


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