Foodtree Media Inc.

Foodtree Media Inc.
Know more. Eat better.
Startup/business
Vancouver, Canada Canada
http://foodtree.com
3
  • Overview
  • Team
  • Activities
Company description

For specialty food and beverage brands, Foodtree is a social-mobile marketing platform. It is like Bandpage meets About.me for food.


 


Awards and Mentions
  • 5770_700
    The Digital Launch Pad seeks out and showcases the hottest emerging web destinations and the freshest online programs from content creators worldwide. Our goal is to connect the next hot interactive, transmedia or online content property with advertising agencies and brands hungry for new ways to reach out to audiences and consumers.
  • Business model

    Today, our target customers are specialty food businesses, like manufacturers, grocers, distributors, wineries, coffee roasters, etc. They need social marketing tools that make it easy for them to share the story behind their product, integrate with social media channels, and work for mobile consumers. In the future, our customers will include Consumer Packaged Goods companies that collectively launch 25,000 plus food products per year. They need better information about ingredient-level trends and consumer values-based preferences.

    Our target market is gourmet and specialty food. It is $75 Billion per year in the US. The annual marketing and advertising budget in the industry is $7.5 Billion. This market is driven by 57 million households in the US who are specialty food shoppers.

    Market research in the US is $15 Billion per year. $7 Billion of that is market intelligence for the food and beverage industry. It is driven by CPG companies like Unilever and Kraft, who launch over 25,000 new food and drink products per year.
    We sell to executives at medium to large food brands, including manufacturers, certification organizations and branded distributors. They buy to make it easier for their potential customers to locate their products, especially on smartphones; or to position their products as premium by sharing the story behind their ingredients.

    Competitive advantage

    Facebook pages- Foodtree integrates and lets them reach a food-aware audience directly.

    DIY- businesses building their own custom web/mobile solutions. The Foodtree platform gets them their faster/cheaper.

    Mintel/Euromonitor- more accurate, real-time data.