The 2011 Business Plan Competition at The Paul Merage School of Business

GroceryHero

All contestants:
GroceryHero
What's for dinner?!
Startup/business
Ladera Ranch, California, United States United States
http://thefoodlist.com
  • Overview
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Company description

GroceryHero.com is an all encompassing consumer food management system that utilizes OCR technology to help the consumer determine food choices based on what is in the house and generate grocery lists on demand. GroceryHero.com, an application in “the Cloud” downloadable to any PC or Mobile device will take an inventory of the food products in the consumers household and based on that inventory offer suggested recipes based on time, caloric intake, # of people, special diets, etc.


Business model

Cloud based application, BI aplication for food inventory management

Competitive advantage

The identification of what people make with the items they purchase from a grocery store will be an invaluable market research database.  We will have a method to provide mobile coupons to consumers and create a site where we can target Ads to them.