FloraMind

FloraMind
Cultivating young minds
Startup/business
New York, NY, USA
http://floramind.com
2
  • Overview
  • Team
  • Activities
Company description

FloraMind is an organization addressing youth mental health challenges by developing solutions for prevention and early-intervention. We understand that capacity for mental health support is limited for many institutions and organizations that serve youth. Over the last two years, we have worked directly with over 13 schools, organizations and city governments to deliver mental health education to over 700 young people to teach skills to develop resilience and coping strategies. For this work, we’ve been recognized and awarded by former President Bill Clinton, the Clinton Foundation, Forbes, BNY Mellon, and General Colin Powell. Topics we have taught include social media usage, mindfulness, stress management, relationships, and identity. We know that mental health education and developing mental health literacy is important for young people and for the various adults in their lives. We are now working to expand our mental health education to focus on educators and youth organizations to build more capacity for emotional support available for young people. By educating and building capacity in different organizations, young people will have access to a more robust network for emotional support.




Awards and Mentions
  • 43190_5594
    Ashoka-CEMEX Global Social Entrepreneurship Award
    FloraMind was honored with the Global Social Entrepreneurship Award for our work with Mental Health Education. We also won $10,000 on top of receiving the award. The Image shows FloraMind founders, Mahmoud and Danny, accepting the award in Monterrey, Mexico.
  • 43190_5593
    Clinton Foundation Fellows
    FloraMind has been selected, honored and featured as a Clinton Global Initiative (CGIU) Commitment to Action for Mental Health. -- More about CGIU: Building on the successful model of the Clinton Global Initiative, President Bill Clinton launched the Clinton Global Initiative University (CGI U) in 2007 to engage the next generation of leaders on college campuses around the world. Each year, we challenge students to make Commitments to Action: new, specific, and measurable initiatives that address pressing challenges. Through our program, students participate in leadership development, mentorship, skills training, and partnership building, with the experience culminating in the CGI U Annual Meeting, where commitment-makers across the world come together to learn how to turn their ideas into action. Since 2007, more than 7,000 commitments have been made and $3M in funding has been awarded to commitment-makers through CGI U.
  • Business model

    Our current business model is selling mental health education programs to schools and obtaining corporate sponsorships to fund workshops. Over the last two years, we learned the importance of extending mental health education as training for classroom educators and other adults that support youth. With this insight, we are now focusing on launching a prototype of online training for youth organizations. Our business model for the new product will be direct sales to youth organizations. Our initial monetization strategy is to sell individual courses to the organization. Our extended strategy will be to monetize through an annual subscription using user license bundles for access to our online platform. The platform will provide tools and training for the organization to emotionally support youth.

    Competitive advantage

    There are barriers for young people to accept mental health support. By collaborating with youth organizations that have strong mentorship and leadership development, there will be a network effect to bring emotional and mental health support to young people at scale. By supporting programs that already support youth, there is a higher likelihood for young people to accept mental health services and to develop resilience-based skills.

     

    Our competitive landscape has various existing solutions. There are social-emotional learning curricula and programs that increase competencies in emotional awareness and social awareness. Mental health literacy programs, such as Mental Health First Aid are centered around training adults to be more aware of the approach to support young people to seek help or to know when to intervene during a crisis. There are also companies that support telepsychiatry, and provide services for mental health therapy and for occupational therapy for young people with special educational requirements. There are education and technology companies working to increase social-emotional learning competencies for young people, to develop emotional intelligence. Education companies also exist to support guidance counselors with case management.

     

    We are focused on building a robust, coordinated, support network for the wellbeing of young people. This support can come in multiple forms from mentors, life coaches, wellness professionals, mental and physical health professionals. Our platform connects all those various forms of support to provide options for young people to get the help they need. We see that young people may not have the necessary support needed to develop resilience. By creating a network of youth organizations, we will provide training and tools for staff to be able to provide accessible support. We see that the gap of access to mental healthcare resources can be closed by providing levels of support through mentors to provide protective factors, non-clinicians and clinicians for other alternative forms of appropriate professional support.