Vator Splash LA 2015
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Location: 5792 West Jefferson Blvd, Los Angeles, California, United States United States
Founded in: 2011
Stage: Pre-launch
Number of employees: 6-15
Funding history:
- Date: 08/2015, Seed: undisclosed amount (post valuation: undisclosed amount).
Investment Firms: Ben Franklin Technology Partners, Independence Blue Cross, DreamIt Ventures, University City Science Center, Penn Medicine
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We have been an early investor in FITLY and are strong supporters of Anthony and the company's mission.



SmartPlate is the world's first intelligent nutrition platform
Los Angeles, California, United States United States

Fitly, the creator of SmartPlate, is a two-time Digital Health award winner, University City Science Center-backed and DreamIt Health alumni, with a proven track record for vetted, technological innovation.

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Company description

More than 2 in 3 adults in America are overweight or obese. This pandemic is growing at a global scale. Traditional weight loss and nutrition programs such as Weight Watchers, Jenny Craig, and Nutrisystem are not sustainable and only provide short-term fixes to a long-term problem. Digital health applications and wearables, on the other hand, are rapidly taking market share from these incumbents. These industries are growing at a 43% CAGR on average with a projected market size of $37B by 2020.

SmartPlate by Fitly, is the only intelligent nutrition platform that sits at the intersection of Digital Health, Artificial Intelligence, and Internet of Things. We differentiate through a ‘hardware assisted A.I.’ approach that will yield a unique dataset to create the most accurate, user-friendly, and scalable nutrition tracking app on the market.

This synergy between Internet of Things, Deep Learning & Connected Health will enable safe exchange of information between users/patients and care-providers.







Business model

We generate revenues from the sales of our HaaS and SaaS model.

Competitive advantage

We use proprietary deep learning algorithms to identify food.

Name of the company
Independence Blue Cross - Unconfirmed
Name of the company
DreamIt Ventures - Unconfirmed
Dreamit advises and invests in startups. We invest in early stage entrepreneurs at all levels to create breakthrough technology companies. We provide them with resources, advisors, investors, strategic partners and customers looking for innov...
Name of the company
Penn Medicine is dedicated to high-quality patient care and service, advancing medical science through research, and educating the next generation of leaders in medicine. It includes four hospitals and outpatient centers throughout the region