Vator Splash Oakland
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Location: 6029 Bristol Pkwy, Culver City, California, United States United States
Founded in: 2012
Stage: Post-launch
Number of employees: 31-50
Funding history:
- Date: 01/2014, Seed: undisclosed amount (post valuation: undisclosed amount).
Investors: Howard Marks
Short URL:
Awards and mentions
Every year, CES draws the biggest names in tech to Las Vegas for a conference full of new product releases, tech-head comradery, and battles between major companies for who can win the consumers over. Enplug was invited (out of 372 startups) to participate in the ‘2015 Showstoppers Pitch Competition,’ where startups battle it out to earn top honors at #CES2015. After a day full of amazing pitches from some of the hottest tech startups in the world, Enplug took home first place!
The Silicon Valley Business App Awards (SVBA) are designed to showcase and reward the greatest achievements and innovations across mobile app, social app and wearable technology & mobile device categories. Aimed at putting the spotlight on the best innovations, the awards will be bestowed on individual or collective efforts, selected by an eminent Jury comprising leaders, innovators and entrepreneurs from the Silicon Valley.
Vator Splash Oakland is Vator's premier startup event and competition.
The American Association of Advertising Agencies (4A) joined with TechCrunch to host Startup Showdown, a competition between ad-tech startups. We were 1 of 15 finalists selected from around the country to present. The competition was fierce, the judges were unforgiving, and the audience was demanding. But that just encourages us to go for gold.

They are building the operating system for billboards. Great team with strong leadership. Their billboard network is growing fast.

Enplug has one of the most creative product offerings, and most impressive young, aggressive, creative, and smart CEO's and management teams I have ever seen. I am very proud to be affiliated with the company and look forward to helping them to big success in any way that I can!



Digital Signage & Social Media Display Software
Culver City, California, United States United States
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Company description

Enplug's Plug & Play mini device turns any digital display into an interactive and real-time marketing tool for businesses. The Enplug App Market lets businesses choose a variety of content to display ranging from the brand's live social media feeds, product videos, news feeds, weather, and more. All content and apps are easily managed in Enplug's online portal.

350+ companies use Enplug to improve customer engagement, increase referrals, and strengthen their brand. Featured in the Wall Street Journal, Inc. Magazine, Entrepreneur Magazine, Fast Co., TechCrunch, and named CSQ Magazine's Top 10 Innovators.


  • Alex Ross
    Alex Ross | Founder
    CTO & Co-Founder at Enplug. Lead software engineer at the futures brokerage Cannon Trading and corporate finance analyst at Cisco Systems. Ross studied Chinese Language and Culture at UCLA while building web & mobile apps.
  • Navdeep Reddy
    Navdeep Reddy | Founder
    Architected and implemented internal and consumer facing web strategy for NVIDIA hardware manufacturer ZOTAC. Served as technical advisor to mizu-shōbai start-up Drink Pass. Co-founded social capital start-up IDVerge.
  • Nanxi Liu
    Nanxi Liu | Founder
    CEO and Co-Founder of Enplug. Board member and founder of Nanoly Bioscience, a biotech company based in Colorado. Previously worked in investment banking at Goldman Sachs, derivatives trading at Citigroup, and engineering at Cisco Systems.
  • David Zhu
    David Zhu | Founder
    Former professional poker player who built a custom interface that analyzed poker hand history & assisted in real-time decision making using big data, former CEO of IDverge
Business model

Enplug has multiple channels of monetization:

• Venues subscription for AURA display
Venues pay $149+ month as well as a set-up fee for an AURA display 

• Advertisers
Advertisers are able to displays ads on screens across our network, and run efficient campaigns by using our demographic data to hyper-target their desired consumer segment.

• Software Licensing 
Third party networks can license Enplug technology to run their own digital out of home networks. We already have independent networks paying to license our software.

• Resellers
Enplug is already on 5 continents thanks to international resellers who leverage our brand to sell in their region.


  • 10% Apps
  • 20% Software Licensing to digital signage operators
  • 33% Monthly software subscription for businesses with Enplug
  • 35% Advertising on Enplug displays
  • 2% Installation fees
Competitive advantage


Enplug’s display application framework is the first open computing platform for public displays of all sizes. Built with developers in mind, it enables standardized rapid development of applications for large displays located anywhere from indoor businesses to outdoor arenas. The platform makes it easy to tap into real-time events broadcasted across the internet and perform advanced logic to show engaging feedback to users using the screens.

Enplug has leveraged its world class engineers to build a prorpietary state of the art platform, using the latest technologies and consumer facing hardware to have the lowest installation and operating costs in the industry.

We provide unprecedented metrics to advertisers and venue owners. Read our case study for a taste: 

Our traction speaks for itself, with hundreds of premium locations and major advertisers ranging from Red Bull to Uber.


  • Two-way communication channel
  • Engaging content
  • Real-time updates
  • Themes to customize screen
  • Ready-to-use templates


  • Turnkey solution
  • Manage all content on web app. No downloads needed.
  • Automatic software updating
  • Apps-enabled
  • Automatic content filtering
  • Real-time analytics
Howard Marks
co-founder Activision, CEO Acclaim Games, Managing Partner of StartEngine.