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DeliciousNutritious
Location: 3310 Peralta Street, Oakland, California, United States United States
Founded in: 2010
Stage: Post-launch
Number of employees: 6-15
Short URL: vator.co/deliciousnutritious
Followers (69)
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DeliciousNutritious

Delivering Health and Happiness to your Workplace!
Startup/business
Oakland, California, United States United States
http://www.deenut.com

DeliciousNutritious delivers fresh, healthy, nutritious breakfast + lunch boxes directly into workplace refrigerators.

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Company description

Our novel business model gives us a really big edge in an enormous market.

About us:

DeliciousNutritious delivers fresh, healthy, nutritious breakfast + lunch boxes directly into workplace refrigerators.  We work in partnership with employers, who help us promote and deliver food to their workers.  The workers customize and order meals online, in advance, through our website using their credit cards.  Before the start of each workday we deliver fresh, healthy, inexpensive food directly into workplace refrigerators.

Why?

One third of Americans suffer from a medical condition called metabolic syndrome.  Metabolic syndrome manifests as a cluster of related symptoms that include high blood pressure, high blood sugar, high ldl cholesterol, and high body mass.  Metabolic syndrome is prevented by healthy diet and exercise.

Metabolic syndrome is correlated to our society’s most costly diseases. These include chronic, life-impacting diseases such as diabetes, stroke, cardiovascular disease, and obesity.  Collectively, treatment for these preventable diseases is our nation’s biggest medical expenditure, at more than $1 trillion/year.

This $1 trillion/year medical spend is effectively a hidden cost associated with our junk food diet.  The burden lands on the payors in our healthcare system, primarily employers.  By selling food in partnerships with employers, we recover the hidden cost of eating junk food and use it to give economic advantage to fresh, healthy food vs. junk food in the overall food marketplace.

Strategy:

Our data systems drive a proprietary, source-to-stomach logistics chain that tracks the source and destination of every calorie and nutrient that we sell.  Our website provides our customers with nutrition feedback as they construct their custom meals and we can even provide complete eating histories to our customers and their employers.

We operate a 3000 square foot commissary kitchen in West Oakland with very low overhead and huge production capacity.   We deliver cold meals in one delivery run per day to a concentrated population of clients.  Our novel business model gives us several fundamental economic advantages that allow to compete favorably on product, convenience and price. 

Our Clients:

Our client list includes Alta Bates Summit Medical Center with 5500 people and CalTrans District 4 with 1900.  Our smaller clients include ask.com, art.com, Mobi TV, MedAmerica, Santen Pharmaceuticals, Jamba Juice, and Samuel Merritt University.  We acquire new clients with ease. 

Us:

DeliciousNutritious was founded in January 2010.  We made our first deliveries in October 2010.


Team
  • Storn White
    Storn White | Team member
    I can design and build anything, hardware or software. I have sales and marketing skills. I helped build a subscription database company that was sold to Deloitte in 2008.
Business model

Employers give us access to promote and deliver food to their workers.  The workers customize and order meals online, in advance, through our website using their credit cards.  Before the start of each workday we deliver fresh, healthy, inexpensive food directly into workplace refrigerators.  Employers are very willing to promote, buy, and subsidize healthy food for their employees.

Competitive advantage

We sell fresh, healthy food in partnership with employers.  Employers are highly motivated to find healthy food sources for their employees because they pay employee health costs.