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CustEx
Location: Palo Alto, California, United States United States
Founded in: 2012
Stage: Revenue generating
Number of employees: 31-50
Funding history:
- Date: 02/2015, Seed: $130 k (post valuation: undisclosed amount).
Investors: Daniel Curran
- Date: 02/2014, Seed: $10 k (post valuation: undisclosed amount).
Investors: Daniel Curran
Short URL: vator.co/custex
Followers (105)
Testimonials

Great new company and concept. As this concept gets adopted by user it will change the way consumers look at making purchasing decisions.

Exciting new concept that empowers consumers.

Gustav T.
Cisco

CustEx is the voice people have been waiting for - whether for products, services, or political action - they finally have the platform to force change that everybody craves. They are the real deal,.

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CustEx

We Channel Customer Demand on 271 Million Products to Vendors
Startup/business
Palo Alto, California, United States United States
http://www.custex.com

Our CustEx site & app let Customers Find, Suggest, Review, and Improve Products (see video), earning fame & fortune! We share with Vendors and their competitors. Vendors must act or lose market share.

CustEx is a must-have because Vendors largely ignore all Customers, and only improve when they are forced by a system like ours.

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Company description

CustEx brings members happiness. Find better alternatives to inferior products. Use our site & app to suggest, review, and improve (see video), while earning fame & fortune! We share these with Vendors and their competitors. Vendors must act or lose market share. How cool would it be for you to say you originated the newest Samsung / Apple feature? For today, or tomorrow, CustEx covers it.

How cool would it be for you to say you originated the newest Samsung or Apple feature?

CustEx is a must-have because Vendors largely ignore all Customers, and only improve when they are forced by a system like ours.

World-Class team is from Western Digital, Avery Dennison, Autodesk, Harvard, MIT, UIUC, & Brown. Founder Daniel Curran was VP/acting COO @ $15B Western Digital, San Jose - turned around 2 subsidiaries - sold to competition - employees happily profited.

Personally resp. for $170MM in exits. Worked @ / founded 14 startups.@Berkeley@Stanford, @UIUC, @USC@UCLA. Led US Lab Internet Incubator IPO on NASDAQ as President. Invented Andiamo system b4 Cisco debuted in 2003.

See us on:  CrunchBase  AngelList

PRODUCT

For the impatient, CustEx ALSO allows Customers to suggest better competing products available today while Vendors work to improve inferior ones.

Like Facebook, we channel the massive human desire to be heard with branding. BEYOND Facebook, we offer Vendors co-creation in addtion to branding on their CustEx Pages. 

Business Model: Ads + Enterprise Later

After our current beta, we monetize ad inventory generated by Custexes (needs) listing, reviews, suggested alternatives traffic in the $52B Global Online Display Ad Market using Google DFP with UPC/ASIN/QR-codes for incoming bookings.

Later, we exclusively use our own QR code-precise CustEx Proprietary Ad Network. 16 enterprise revenue streams, like Vendor Page fees and Big Data Crowd Analytics flow from our 10 essential services in the $355B US R&D Market. 

Our company of 27 turned down an investment from eBay, who knew we were on to something with our new Determinant Platform category. Once CustEx is ubiquitous, Customers and Voters everywhere will live in a world where their needs are met, including jobs produced by unleashed demand. Cool!


TECHNOLOGY   

CustEx delivers Customers’ popular needs directly to Vendors through our website and app which has taken 2 years to code, led by the x-acting COO of Western Digital - Connex: a mass producer of hard drives. We're sticky for Vendors for co-creation with Consumers because we are the ONE cloud for Vendor outsourced product development data.

Custexes are instantly sent to Vendors and search engines as URL’s and QR codes, becoming the new standard to replace UPC bar codes, even for services. Users check CustEx status, write and read reviews, or follow others. Vendors then select Customers to consult with via paid phone or video consultations.

Customers earn rank stars that they carry around the Internet at retail sites where rank will be displayed for the retailer to see using their single sign on CustEx identity. Customers scan the CustEx QR codes on hard products in stores to check status and reviews. Our IP is protected by many utility patents pending & trade secrets. No direct competitors. 

Where Amazon, eBay, Pinterest, and TheHunt deal only with today’s products and reviews, CustEx is the only company to deal with both today’s and tomorrow’s, extending beyond reviews to improvements. This “Determinant” platform opportunity is HUGE – Google-type HUGE - much like when search engines debuted around 1995. 

WHO WE ARE

We have a World-Class team from Western Digital, Avery Dennison, Autodesk, Harvard, MIT, UIUC, USC, UCLA, & Brown. We met through our entrepreneur network and have worked together 2 yrs.

CTO Mike Beck comes from Product Development at Avery Dennison, so we understand Vendor needs. Advisors are from Cisco Systems and Robert Half Intl. Because of CustEx’s wide moat - being as crucial and ubiquitous as Google and as exclusive as Priceline, all 27 of us are aligned with deferred cash and options.

WHY WE'RE DOING THIS

As a Mech. Eng. & founding the UCLA Tech Innovator’s Forum, Mr. Curran discovered our new product development system fails 95% of the time. He envisioned a way to connect Customer Markets with Vendors by forcing pure competition.

This finally delivers the positive changes we all crave but have been frustrated as to how to do it. Jobs are produced by unleashed demand with satisfaction and happiness for the underemployed. We love the addictive beta with Suggest alternative product, List/check a CustEx + Read/write Reviews.

FOUNDER'S MOST IMPRESSIVE ACCOMPLISHMENT

VP/acting COO @ $15B Western Digital, San Jose - turned around 2 subsidiaries - sold to competition - employees happily profited. Personally resp. for $170MM in exits.
Worked @ / founded 14 startups.@Berkeley@Stanford, @UIUC, @USC@UCLA.
Led US Lab Internet Incubator IPO on NASDAQ as President. Invented Andiamo system b4 Cisco debuted in 2003. Schools: Hard Knocks, many grad schools/degrees.
Customers

With our imminent launch, we anticipate ad revenues from the top 37 US media buyers our internal ad sales team has already engaged (500+ buyers) so we sell ahead of rapidly increasing ad spare inventory/server costs on our addictive platform where raving Customer users join for free and visit daily with the fame and cash lures.

234MM users are expected by the end of the 3rd year based on Pinterest's actual growth, with 80% gross and 27% net margins. Then 30+ interested Vendor F500 service sales commence once we have adequate CustEx listings to consult against and analyze using our opt-in big private data.

Distribution

Internally use Facebook-like Ad interface sold @custex.com/advertise and externally use Google/DFP for the 1st 9 months to pay our server bills. Inventory from CustEx [need] listings generates traffic much like Google does. Social media sites yield increased exposure via C2C following with fame and cash driving word of mouth.

CustEx listings virally spread for all products and services in all search engines with hyperbolic growth. Launch with invitation-only exclusive registrations on the responsive website viewable on all devices and download of the Android mobile app. Coding of the iOS will commence soon thereafter.

** Here's the deal:

Site + Android app = nearly done, lean co., no outside funding. Relentlessly focused on growing Consumer-Customers to drive listings and ad inventory where we have 500+ waiting ad buyers. Big Vendors above want in.

This 'Determinant' platform will go viral at some point when people realize their oppression is over. We're experienced enough [14x @ startups and huge co.'s like WDC, which we helped steer away from bankruptcy] to know we may need more capital to hyperscale, so we're talking to investors now.

We weren't planning on fundraising this quickly - but the interest in our wide moat is becoming too strong to ignore. See metric charts above. We're working 7 days to bring investors a slow, fat pitch: spiking user growth/app downloads/listings/traffic.

Our pioneering Determinant platform addicts customers & vendors in a self-perpetuating cycle to stay within website, growing listings and revenue in an increasing-returns networking-effect business model with only linear costs.

 Questions?   email: dcurran at custex dot com




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Team
  • Daniel Curran
    Daniel Curran | Founder
    Angel. Founder: CustEx Product Improvement Platform. VP/COO@Western Digital - San Jose. $170MM in exits. Worked@/founded 14 startups.@Stanford@Berkeley@UIUC@USC
  • Tina Rosen
    Tina Rosen | Team member
    Conoco Oil acquisitions, Nu Image/Millennium Films Sr. VP Finance, Denso Dir. Finance, CustEx.com VP Finance working closely with entire org. under best practice, continuous improvement, lean, agile paperless environment and controlled scale-up.
  • Antonije Velevski
    Antonije Velevski | Team member
    Not just a Software Engineer with a Master’s Degree taken with Honors, but also a Visionary for brighter future for the whole of humanity!
  • Vincent McCord
    Vincent McCord | Advisor
    CFO for thirteen private and one public company. Sold three companies including a $100M acquisition. Led major restructuring of a Fortune 500 company. Negotiated acquisition of $175M wafer fabrication facility.
Business model

Business Model: Ads + Enterprise Later

We sell ad inventory generated by alternatives, Custexes (needs) listings, and reviews traffic in the $52B Global Online Display Ad Market via DFP & CustEx.com with QR code-precision. 16 diverse enterprise Vendor revenue streams, like Vendor Page fees and Big Data Crowd Analytics, follow from 10 essential platform services in the $355B US R&D Market.

Our company of 27 turned down an investment from eBay, who knew we were on to something with our new Determinant Platform category. Once CustEx is ubiquitous, Customers and Voters everywhere will live in a world where their needs are met, including jobs produced by unleashed demand. Cool!

 

Competitive advantage

Why We Win - Sticky Site with No Direct Competition

CustEx is the only website that will rapidly erect barriers to competition because of the stickiness for Vendors to bulk upload all their UPC’s into our platform for efficient product development, cost savings, and a perpetual relationship with Customers as diverse as the entire Internet. Given the choice between spending time on Facebook, Pinterest, Amazon, or eBay, Customers who want to force their desires onto Vendors will have only one place to go - CustEx.com, with the bonus of possibly earning cash in addition to recognition.

None of the above sites has any such capability, as it is not their focus. Vendors will move their company pages from Facebook to CustEx’s Vendor Pages, given the better place to co-create and review products that is not Facebook’s focus. Later on, Voters and Constituents can state their needs to politicians and governments, who will compete to meet them. IP protected by utility patents pending & trade secrets. No direct competitors.

 

Investors
Daniel Curran
Angel. Founder: CustEx Product Improvement Platform. VP/COO@Western Digital - San Jose. $170MM in exits. Worked@/founded 14 startups.@Stanford@Berkeley@UIUC@USC