Cooperatize

Startup/business
New York, New York, United States United States
http://www.cooperatize.com
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Company description

We connect brands with 3,000+ blogs who are open writing and publishing sponsored blog posts on their blogs.

Sponsored blog posts are nothing new, but we have developed a standardized process for the entire workflow of working with bloggers so that brands and agencies do not have to contact each on individually. We handle the beginning of the process (finding the right bloggers) to distributing the brand's key messages to the bloggers to tracking the analytics on the sponsored posts. This streamlined process solves the problem of working with bloggers and sponsored content which normally consists of e-mails back and forth and spreadsheets.

Our ad unit is the content itself, which is considered to be a typ of "native" advertising. We straddle the line between work done by digital media agencies and PR firms.


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Business model

We take a portion of the media buy from the brands who are buying sponsored blog posts.

Competitive advantage

3,000+ bloggers signed up with traffic and cost information associated with advertising on their blog in the form of sponsored posts. These bloggers have agreed to abide by a standard set of policies when it comes to writing and publishing sponsored posts.