ad:tech New York 2014 Startup Spotlight Series

ComicReply

All contestants:
ComicReply
Growing Playful Brands
Startup/business
Toronto, Ontario, Canada Canada
http://comicreply.com
  • Overview
  • Team
  • Activities
Company description

Engage your audience with creative contests.
ComicReply grows audiences through play.

A new social marketing tactic is spreading worldwide: Creative Contests.

Brands invite fans to create objects, stories, or artwork by mixing branded
elements with personal expressions, and the most-voted creations win prizes.

ComicReply is a digital platform that helps marketers leverage the power of Creative Contests to generate exceptional marketing results with minimal effort.

Visit http://comicreply.com


ComicReply brochure




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Awards and Mentions
  • 16940_2509
    Giant Step selected as a 2010 nextMEDIA Digital Hot List finalist for the Gogo's Crazy Bones web site in the 'Hot Online Property' category
  • 16940_2508
    Giant Step presents as a finalist in the 2011 Digital Launch Pad competition, a new partnership of nextMEDIA and the National Association of Television Program Executives (NATPE) Giant Step presented the Gogo's Crazy Bones online fan club, which was recently launched with unique content for Poland, Colombia, and Israel. The session focused on the power of leveraging online User-Generated Content (UGC) contests to maximize marketing results on the web. Giant Step's online Engagement Machineconcept provided a high-level view of digital marketing for content brands, as well as a collection of Digital Modules that enable online audiences to create personalized branded content.
  • 16940_2507
    Giant Step Inc. received the Gold Award for "Websites / Online Marketing" in the "Toy / Hobby" category - for the Gogo's Crazy Bones web site
  • 16940_2506
    Interactive Media Award (Interactive Media Council, New York) Giant Step Inc. was awarded Outstanding Achievement for excellence in the design, development and implementation of the Gogo's Crazy Bones - Online Community [ www.gogoscrazybones.com ]. The honor, granted by the Interactive Media Awards, recognizes that the project met and surpassed the standards of excellence that comprise the web's most professional work. The judging consisted of various criteria, including design, usability, innovation in technical features, standards compliance and content. In order to win this award level, the site had to meet strict guidelines in each area - an achievement only a fraction of sites in the IMA competition earn each year. Our scores are as follows: Design: 94 / 100 Content: 95 / 100 Feature Functionality: 97 / 100 Usability: 93 / 100 Standards Compliance & Cross-Browser Compatibility: 82 / 100 Total: 461 / 500
  • Business model

    A new social marketing tactic is spreading worldwide: Creative Contests. Brands invite fans to create objects, stories, or artwork by mixing branded elements with personal expressions, and the most-voted creations win prizes.

    Developing these multi-platform interactive campaigns costs about $50-250,000 but they generate millions in sales. The ComicReply platform enables marketers to easily launch, manage, and measure Creative Contests for only $5-50,000.

    Producers, Publishers and Advertisers license our platform. We work with their Marketing Directors to define a creative concept that will work for their business, install the platform, customize it to their needs, provide training and support.

    Competitive advantage

    * Introducing new UGC contest formats
    * Easy-to-use admin solution for managing such contests
    * Multi-platform contest App that can also be placed as a widget on site, facebook, kiosk
    * 10+ years experience running a small digital marketing agency (produced about 100 interactive projects since 2003)
    * Co-founders are a full-stack developer and a growth hacker.. :)