Serious Materials, Inc.

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Serious Materials, Inc.
CO2 ain't cool
Sunnyvale, California, United States United States
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Company description

Serious Materials develops and manufactures sustainable green building materials that dramatically reduce the impact of the 'built environment' on the climate. Our corporate mission is to address 1 Billion Tons of CO2 reduction annually through the use of our technologies.

Voted #1 at Cleantech Venture Forum XII and winner of the first Aspen Institute award for innovation in Corporate Energy Conservation, the company has also been recognized by TIME/CNN, Fortune, Business Week, AlwaysOn and more as one of the most promising green companies. 

We aim for breakthroughs in product performance, without requiring changes in customer behavior or in how products are used - thus speeding market adoption. 

Examples include:

  • EcoRockTM, a green replacement for standard drywall (coming in late 2008), uses virtually zero energy in its core production, resulting in zero CO2 emissions. The 35 billion square feet of drywall produced in the U.S and Canada each year represent a $6 billion dollar market opportunity.
  • ThermaProof super-insulating windows reduce heating and cooling energy use and emissions by 20-40%. Windows are a $20 billion dollar market in the U.S.
  • QuietRock soundproof drywall reduces material use, enhances livability, and supports denser, more sustainable urban construction. 

We currently manufacture products in Sunnyvale, California, Newark, California, Chicao, IL, Vandergrift, PA, and Boulder, Colorado,       . The company is driving to create thousands of cleantech jobs here in the U.S. Products are widely available through building products dealers in the U.S. and Canada. 

Business model

We sell to the wholesale distibution channel which in turn sells to residential and commercials builders.

Competitive advantage

30+ patents pending. Specifically targeting the built environment.

David Travers
David Travers grew up working every odd job in his family’s business.  His admiration for business creators started with his Dad and has grown into a passion for providing entrepreneurs with the capital and support to help them succ...