Vatorx2
CheeseCat
Location: Wita Stwosza 59a, Warsaw, Poland Poland
Founded in: 2013
Stage: Post-launch
Number of employees: 6-15
Funding history:
- Date: 06/2013, Accelerator/Incubator: $100 k
Short URL: vator.co/cheesecat-sp-z-o-o
Awards and mentions
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Media Trends is the most important media and advertising festival in Poland. Every year the most effective ad campaigns and innovative media marketing channels are awarded. This year Catvertiser.com was awarded as an innovative media product. The jury recognized it for "improving Facebook", as it was stated in the verdict.
Vatorx1

CheeseCat

Facebook advertising simplified.
Startup/business
Warsaw, Poland Poland
http://www.catvertiser.com
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Company description

Facebook has become the second largest advertising platform globally, surpassed only by Google. Yet, advertisers, especially those smaller ones, are left with very little help to effectivelly use it. Tools provided by Facebook itself are complicated and don't give the full range of possibilities that the platform gives. A few third party tools existing on the market are targeted at enterprise customers. Those smaller ones have to struggle alone.

Catvertiser.com simplifies and automates Facebook advertising and by providing the features hidden deep in Facebook's ads API, helps all advetisers make the most out of their buck. No more paying just for impressions or empty clicks thanks to CPA bidding model. No more wondering if Facebook ads really sell and if yes, how much. Thanks to Google Analytics integration every single creative will have the sales or leads it generated assigned to it. And with just a few clicks advertisers can now optimize their campaigns based on real ROI they yeld.


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Team
  • Grzegorz Berezowski
    Grzegorz Berezowski | Founder
    12 years experience in digital advertising. Co-founded and co-managed the best Polish digital advertising agency 180heartbeats+Jung v. Matt. Founder and CEO of NapoleonCat.com and Catvertiser.com - social media tools for brands. Black belt in judo.
Business model

Catvertiser is a Software as a Service solution. It's self service and with automatic credit card payments. Although advertisers can spend high volumes of advertising budgets on their campaigns we don't bear any risk of late payments or frauds since media purchasing is settled directly between advertisers and Facebook. Catvertiser commission is based on a percentage of the ad budget spent so our revenue grows together with the growing spends on Facebook advertising. It is planned to expand to other social media platforms as they develop their advertising offer.

Competitive advantage

Compared to enterprise-level solutions with high entry bareer, Catvertiser is accessible for everyone with very low cost of entry. It's interface and campaign creation processes are designed with simplicity and ease of use for an average marketer in mind.

Investors
Investor Deafult Image
Knowledge Hub - Unconfirmed