BRD Motorcycles

BRD Motorcycles
The future of fast
San Francisco, California, United States United States
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Company description

BRD has developed the most advanced electric vehicle drivetrain in the lightweights (10hp - 100hp) space. This clean-sheet, patent-pending architecture gives BRD a 30%+ density (size for a given power and range) and 40%+ cost advantage over the state of the art electric drivetrains, and allows BRD to compete directly on cost, utility and performance in gas vehicle markets, today. Combined with world class product design and user experience, BRD is building the most desirable motorcycles and scooters on the planet. You can see our first product, the RedShift, in action here, and read about it in Motorcyclist Magazine here.

Awards and Mentions
  • 13358_1505
    Recognizing excellence in all areas of design enterprise, the Core77 Design Awards celebrates the richness of the design profession and the brilliance of its practitioners.
  • Business model

    BRD manufactures and sells a physical, finished good - complete motorcycles and scooters - via a wholesale distribution network. A combination of low cost proprietary technology, controlled supply, and high demand enables the best margins in the motorcycle industry. There is significant fuiture potential for revenue from technology licensing or component supply into adjacent, non-competitive market spaces such as powersports and lightweight utility vehicles.

    Competitive advantage

    BRD drew the best talent from the automotive, aerospace, EV, motorcycle and product design industries to achieve a step function improvement in electric drivetrain cost and range. A combination of system-level optimization, adapted technology from other industries, and several novel (patented) approaches has produced results that finally make electric not just viable, but a superior option to gas, for a mainstream (even skeptical) audience.

    BRD has developed a proprietary drivetrain with 100% more power, 30% more battery capacity, 30%-50% lower cost and higher safety than the competition at an equal weight, putting us 3-5 years ahead of the cost/performance curve of anyone else in the space, and making BRD the only company that can compete directly with gas-powered products, today.