BlogWire

Newswires for the Digital Era
Startup/business
Lake Worth, Florida, United States United States
http://theblogwire.com
  • Overview
  • Team
Company description

BlogWire is a PR distribution service that picks up where traditional newswires and media database services fall short - by connecting marketing professionals with niche, targeted blogging communities that want to receive their news, host contests and giveaways, or review new products.

Our blogging communities have registered to receive news from the marketing pros with whom we work, and our team carefully screens all new bloggers to ensure that our communities are of the highest caliber. Unlike media database services, which can result in negative attention from the blogging community ("PR spam"), our bloggers have indicated their interest in hearing from you, through our non-invasive, 4-touch microcampaigns, that ensure maximum exposure for your brand through traditional and social media outreach to targeted communities of bloggers.


Business model

BlogWire provides marketing professionals invaluable access to the long tail of the blogosphere, offering unique opportunities to reach thousands of targeted bloggers who are interested in covering your news announcement or reviewing your product.

Our bloggers help build your company's brand awareness with their readers, while providing high-quality link backs to your site. These relevant links, combined with the quality content their reviews and stories provide, help companies with their Search Engine Optimization efforts, boosting search rankings and increasing site traffic without paying for Google AdWords or paying bloggers "per post fees."

Competitive advantage

BlogWire is an evolutionary concept, doing for traditional newswires what cable did for broadcast television - providing targeted, interested audiences of bloggers who are interested in receiving and re-transmitting news and promotional announcements. While competing in a multi-billion dollar annual industry, no mainstream competitors offer a direct challenge to our business model or blogger-specific target audience. In its first year, BlogWire has worked with and provided positive results for some of the country's top brands, as can be seen on www.theblogwire.com.