Vatorx2
Location: 4935 Cold Harbor Drive, Birmingham, Alabama, United States United States
Stage: Pre-launch
Number of employees: 1-5
Short URL: vator.co/best-of-us
Followers (1)
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Best of Us

Startup/business
Birmingham, Alabama, United States United States

BestofUs.com is a website that is built around the belief that “It takes the Best of Us to Raise a Child.” It is an online 1940’s virtual village where I can play games, learn a second language and go fishing with my grandchildren even though they live 250 miles away.

  • About
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Company description

Overview:

When a child and parent enter BestofUs.com they will be greeted by the banner: It Takes the Best of Us to Raise a Child.  They will see a picture of a 1940’s village with stores, parks cafes, arcade, homes, banks, government buildings, school, cinemas, and art galleries.  The village will contain everything that you would find in a small city.   The child and parent will be invited by the child’s personal avatar to create their own village where the child can learn, play, and interact with the important people in the child’s life.  They will then be asked to invite those people who care most about the child to come and join the village community.  We’ll call these people the child’s Friends and Family Mentors or FFM’s, they will be the only people who will have access to the child’s village. 

 

In each of the buildings the child will be able to participate in activities that will give the child the opportunity to earn credits that will be deposited in the child’s bank account.  In the arcade there will be games where credits can be earned, in the gallery the child will earn credits for displaying their photos, in the park the child will be able to play outdoor games and earn credits; with the earned credits the child will be able to add features to their village or to their life in the village. They might buy a bike to ride in the village, or a rubber raft to put on the river, or land outside of town to start a farm and then add chicken, cows and pigs.  Their FFM’s will be able to play games and participate in activities thus assisting the child in earning credits to grow his or her village.

 

Buildings and locations will include:

 

  • The General Store, where child or FFM’s can buy merchandise to include a plush toy of his avatar, avatar clothing for each of the holidays and events, plug-ins for their magic wand (birthday cake, Easter Bunny, Jewish Star, Leprechaun, Thanksgiving Turkey) as well as other educational toys.
  • The Post Office, where the FFM’s can send postcards and “I Care Packages” to the child. Packages will include an assortment of Best of Us pencils, erasers, miniature avatars, and other small items
  • The Arcade where the child can play games.  He will have an ever changing variety of age appropriate online games for him to play.  Games will earn credits.
  • The Arena where the child can enter contests that can earn him credits that he can spend at the General Store.  Each month there will be a writing and picture contest built around the toys that are available on the website or in the stores.  An example would be:  “In 100 words or less and pictures tell us about where you and your avatar went on vacation this summer”.
  • The Bank where the child can learn about savings and where his credits are kept.  His FFM’s and parents will be able to purchase credits here for their child. 
  • The Back Yard where the child can learn about nature, play games and earn credits.
  • The Photo Gallery where the child can display his photos for all the villagers to see and learn more about photography, purchase photo albums, toys and supplies.
  • The Art Gallery where the child can display his art work for all the villagers to see, learn about art and purchase art games, toys and supplies.
  • The Newspaper where the child and his FFM’s can keep up with all the new things that are going on in the village.
  • The School
  • The River
  • The Country where the child can purchase land and grow crops and raise chickens, pigs and cows.
  • Old Man on the Park Bench will be the child’s foreign language instructor.  Each day the child will sit down with the old man and he will teach the child a word in the language that the child has chosen to learn.  The FFM’s will be encouraged to sit with the old man as well so that they can know and practice the word with the child.
  • Back Yard Bill will roam through out the village offering information on bugs, nature, animals, rocks, trees, and plants. He will speak to the child and FFM’s as pictures of what he is talking about appear in pop-ups.  There will be corresponding CD’s, flash cards and videos on nature and wildlife available in the BestofUs store.  Spending time with back Yard Bill will earn Village Credits.
  • And the Child’s Place where the child keeps his stuff, toy wish list, awards, pets and meets with his FFM’s.

 

The Childs FFM’s will also be able to participate in village life and earn the child credits by participating in the same activities increasing the child’s credit balance in his bank account and thus helping the child to grow their village. 

 

Each of the buildings and locations will also feature toys, games and supplies relative to the theme of the building or location; such as small cameras and photo supplies in the Photo Gallery, a toy ATM in the bank, or learning toys and games in the school and art supplies in the Art Gallery.  The child will not be able to purchase these toys but will be able to add then to their wish list.

 

The Child’s Place in the village will be the center of their interests and activities.  Here the FFM’s will find the child’s room as they have furnished it  there will be a message board that will post the child’s activities and achievements in the village and in his real life, such as when they’ll be starting school and what activities they are participating in, or where their going on vacation.  They’ll also post a wish list of those things that they would like to have; maybe its art supplies or the ATM that they saw at the bank or something not featured on the site.  They’ll remind their FFM’s of important coming events which will give their FFM’s opportunities to stay involved in the child’s everyday life.

 

The village will be a place that the child wants to spend time playing games, watching videos, and posting their activities as they enhance their village. 

 

The site will grow as the child and parent invite FFM’s and expose other families with children to the site.  Their will also be credits awarded to the child through the efforts of their FFM’s recruiting other children to open villages.  If each Village generates 2 additional villages on the 24th aggregation there will be 32 million villages and over 150 million FFM’s

 

If each village generates $2.00 of product sales per year the site will gross $64 million.  Additional revenue will be generated from on site advertising and affiliate sales.


Team
Business model

Best of Us Business Plan

 

Business Description:

BestofUs.com is a website that is built around the belief that “It takes the Best of Us to Raise a Child.”  It provides an online village where a child can play learn and share their life with their Friends Family and Mentors (FFM’s)

 

Value Proposition:

When a child and parent enter BestofUs.com they will be greeted by the banner: It Takes the Best of Us to Raise a Child.  They will see a picture of a village with stores, parks cafes, arcade, homes, banks, government buildings, school, cinemas, and art galleries.  The village will contain everything that you would find in a small city.   The child and parent will be invited by the child’s personal avatar to create their own village where the child can learn, play, and interact with the important people in the child’s life.  They will then be asked to invite those people who care most about the child to come and join the village community.  We’ll call these people the child’s Friends and Family Mentors or FFM’s. 

 

In each of the buildings the child will be able to participate in activities through his or her personalized avatar, which will give the child the opportunity to earn credits that will be deposited in the child’s bank account.  In the arcade there will be games where credits can be earned, in the gallery the child will earn credits for displaying their photos, in the park the child will be able to play outdoor games and earn credits; with the earned credits the child will be able to add features to their village or to their life in the village. They might buy a bike to ride in the village, or a rubber raft to put on the river, or land outside of town to start a farm and then add chicken, cows and pigs.

 

Buildings and locations will include:

 

  • The General Store, where child can buy merchandise with their Village Credits to add to their life in the village, furniture for their home, food for their pets, a bike, or even livestock and grain for the farm.  The child will also find educational toys that they can add to their Wish List which will be posted in their home where their FFM’s can see what they would like for birthdays and holidays.
  • The Post Office, where the FFM’s can send postcards and “I Care Packages” to the child. Packages will include an assortment of Best of Us pencils, erasers, miniature avatars, and other small and seasonal items.
  • The Arcade where the child can play games.  He or she will have an ever changing variety of age appropriate online games for him to play that are age appropriate and where they can earn Village Credits.
  • The Arena where the child can enter contests that can earn him credits that he can spend at the General Store.  Each month there will be a writing and picture contest built around the toys that are available on the website or in the stores.  An example would be:  “In 100 words or less and pictures tell us about where you and your avatar went on vacation this summer”.
  • The Bank where the child can learn about savings and where his credits are kept.  His FFM’s and parents will be able to purchase credits here for the child. 
  • The Photo Gallery where the child can display his photos for all the villagers to see and learn more about photography, as well as find photo albums, toys and supplies that can be added to their Wish List..
  • The Art Gallery where the child can display his or her art work for all the villagers to see, learn about art and find the latest art games, toys and supplies.
  • The Newspaper where the child and his FFM’s can keep up with all the new things that are going on in the village.
  • The School
  • The River
  • The Country where the child can purchase land with Village Credits and grow crops and raise chickens, pigs and cows.  As on any farm the crops will be available for sale at a later date if they are properly cared for.
  • And the Child’s Place where the child keeps his or her stuff, toy wish list, awards, pets and meets with his FFM’s.
  • Old Man on the Park Bench will be the child’s foreign language instructor.  Each day the child will sit down with the old man and he will teach the child a word in the language that the child has chosen to learn.  The FFM’s will be encouraged to sit with the old man as well so that they can know and practice the word with the child.  There will be corresponding CD’s, flash cards and videos on the country available in the BestofUs store.  Spending time with the old man will earn Village Credits.
  • Back Yard Bill will roam through out the village offering information on bugs, nature, animals, rocks, trees, and plants. He will speak to the child and FFM’s as pictures of what he is talking about appear in pop-ups.  There will be corresponding CD’s, flash cards and videos on nature and wildlife available in the BestofUs store.  Spending time with back Yard Bill will earn Village Credits.

 

 

The Childs FFM’s will also be able to participate in village life and earn the child credits by participating in the same activities increasing the child’s credit balance in his bank account and thus helping the child to grow their village. 

 

Each of the buildings and locations will feature toys, games and supplies relative to the theme of the building or location; such as small cameras and photo supplies in the Photo Gallery, a toy ATM in the bank, or learning toys and games in the school and art supplies in the Art Gallery.  The child will not be able to purchase these toys but will be able to add then to their wish list.

 

The Child’s Place in the village will be the center of their interests and activities.  Here the FFM’s will find the child’s room as they have furnished it, there will be a message board that will post the child’s activities and achievements in the village and in his or her real life, such as when they’ll be starting school and what activities they are participating in, or where their going on vacation.  They’ll also post a wish list of those things that they would like to have; maybe its art supplies or the ATM that they saw at the bank or something not featured on the site.  They’ll remind their FFM’s of important coming events which will give their FFM’s opportunities to stay involved in the child’s everyday life.

 

The village will be a place that the child wants to spend time playing games, watching videos, and posting their activities as they enhance their village.

 

Marketing of BestofUs.com:

When the parent and child build their FFM list they will include the email address of their FFM’s so that BestofUs can notify the FFM’s that their child would like them to join their village and thus have an influence on the development and growth of the child over the coming years.  By joining the village they will generate credits in the child’s bank account.  They will also be encouraged to tell other children of the BestofUs.com and will be able to add credits to their child’s accounts by doing so.

 

The average child and parent will create a list of sixteen FFM’s, (parents, grandparents, aunts and uncles, god parents and close friends) within that list will be other families with young children.  If each FFM list generates two additional children setting up their own village, BestofUs.com will be supporting over thirty-two million villages by the twenty-sixth viral progression.  If we scale our projections back to 1.1 to 1.25 additional villages for each opened the site is supporting 9.3 million villages on the fifty second progression.

 

Annual  Website Growth  Projection

 

 

 

 

 

 

 

Referral rate X

 

 Net FFM's

Revenue/Village/yr

 

 

 

 

1.25

 

66%

$3.00

 

 

 

 

1.15

 

 

Weekly

 

 

 

 

1.1

 

 

Revenue

 

Week

New Villages

FFM's

 Referred Children

Cum. Villages

Cum. FFM

 per Child

YTD Revenue

1

               400

               2,400

           500

900

             3,564

 $               52

 $                  52

2

               500

               3,000

           625

          1,525

             6,039

 $               88

 $                140

3

               625

               3,750

           781

          2,306

             9,133

 $             133

 $                273

4

               781

               4,688

           977

          3,283

           13,000

 $             189

 $                462

5

               977

               5,859

        1,221

          4,504

           17,834

 $             260

 $                722

6

            1,221

               7,324

        1,526

          6,029

           23,876

 $             348

 $             1,070

7

            1,526

               9,155

        1,907

          7,937

           31,430

 $             458

 $             1,528

8

            1,907

             11,444

        2,384

        10,321

           40,871

 $             595

 $             2,123

9

            2,384

             14,305

        2,980

        13,301

           52,673

 $             767

 $             2,891

10

            2,980

             17,881

        3,725

        17,026

           67,425

 $             982

 $             3,873

11

            3,725

             22,352

        4,657

        21,683

           85,865

 $          1,251

 $             5,124

12

            4,657

             27,940

        5,821

        27,504

         108,915

 $          1,587

 $             6,711

13

            5,821

             34,925

        7,276

        34,780

         137,728

 $          2,007

 $             8,717

14

            7,276

             43,656

        9,095

        43,875

         173,744

 $          2,531

 $           11,248

15

            9,095

             54,570

      11,369

        55,243

         218,764

 $          3,187

 $           14,436

16

          11,369

             68,212

      14,211

        69,454

         275,039

 $          4,007

 $           18,443

17

          14,211

             85,265

      17,764

        87,218

         345,383

 $          5,032

 $           23,474

18

          17,764

           106,581

      20,428

      107,646

         426,278

 $          6,210

 $           29,685

19

          20,428

           122,569

      23,492

      131,138

         519,308

 $          7,566

 $           37,250

20

          23,492

           140,954

      27,016

      158,154

         626,292

 $          9,124

 $           46,375

21

          27,016

           162,097

      31,069

      189,223

         749,323

 $        10,917

 $           57,291

22

          31,069

           186,412

      35,729

      224,952

         890,810

 $        12,978

 $           70,269

23

          35,729

           214,373

      41,088

      266,040

      1,053,519

 $        15,348

 $           85,618

24

          41,088

           246,529

      47,251

      313,292

      1,240,635

 $        18,075

 $         103,692

25

          47,251

           283,509

      54,339

      367,631

      1,455,818

 $        21,209

 $         124,902

26

          54,339

           326,035

      62,490

      430,121

      1,703,278

 $        24,815

 $         149,716

27

          62,490

           374,940

      71,864

      501,984

      1,987,858

 $        28,961

 $         178,677

28

          71,864

           431,181

      82,643

      584,627

      2,315,124

 $        33,729

 $         212,406

29

          82,643

           495,858

      95,040

      679,667

      2,691,481

 $        39,212

 $         251,617

30

          95,040

           570,237

    109,295

      788,962

      3,124,291

 $        45,517

 $         297,134

31

        109,295

           655,773

    120,225

      909,187

      3,600,382

 $        52,453

 $         349,587

32

        120,225

           721,350

    132,248

   1,041,435

      4,124,082

 $        60,083

 $         409,670

33

        132,248

           793,485

    145,472

   1,186,907

      4,700,152

 $        68,475

 $         478,146

34

        145,472

           872,834

    160,019

   1,346,927

      5,333,830

 $        77,707

 $         555,853

35

        160,019

           960,117

    176,021

   1,522,948

      6,030,874

 $        87,862

 $         643,715

36

        176,021

        1,056,129

    193,624

   1,716,572

      6,797,624

 $        99,033

 $         742,748

37

        193,624

        1,161,741

    212,986

   1,929,558

      7,641,048

 $      111,321

 $         854,069

38

        212,986

        1,277,916

    234,285

   2,163,842

      8,568,815

 $      124,837

 $         978,906

39

        234,285

        1,405,707

    257,713

   2,421,555

      9,589,358

 $      139,705

 $      1,118,611

40

        257,713

        1,546,278

    283,484

   2,705,039

    10,711,956

 $      156,060

 $      1,274,671

41

        283,484

        1,700,906

    311,833

   3,016,872

    11,946,814

 $      174,050

 $      1,448,721

42

        311,833

        1,870,996

    343,016

   3,359,888

    13,305,157

 $      193,840

 $      1,642,561

43

        343,016

        2,058,096

    377,318

   3,737,206

    14,799,335

 $      215,608

 $      1,858,169

44

        377,318

        2,263,905

    415,049

   4,152,255

    16,442,930

 $      239,553

 $      2,097,722

45

        415,049

        2,490,296

    456,554

   4,608,809

    18,250,885

 $      265,893

 $      2,363,615

46

        456,554

        2,739,326

    502,210

   5,111,019

    20,239,635

 $      294,866

 $      2,658,482

47

        502,210

        3,013,258

    552,431

   5,663,450

    22,427,261

 $      326,737

 $      2,985,219

48

        552,431

        3,314,584

    607,674

   6,271,123

    24,833,649

 $      361,796

 $      3,347,015

49

        607,674

        3,646,042

    668,441

   6,939,565

    27,480,676

 $      400,359

 $      3,747,374

50

        668,441

        4,010,647

    735,285

   7,674,850

    30,392,405

 $      442,780

 $      4,190,154

51

        735,285

        4,411,711

    808,814

   8,483,664

    33,595,308

 $      489,442

 $      4,679,596

52

        808,814

        4,852,882

    889,695

   9,373,359

    37,118,500

 $      540,771

 $      5,220,367

 

 

To jump-start BestofUs.com we will hire 10 young mothers in major metropolitan areas to introduce other young mothers to BestofUs.com and get them to establish a populated village.  The mothers will be paid a commission based on those who they successfully get to populate a village.

 

The site will support over thirty-two million villages, if the average village generates $2.00 per year in revenue, BestofUs will generate over $64 million of gross revenue per year from merchandise sales through Amazon’s Affiliate program and proprietary products.

 

 

BestofUs.com is a free website.

 

 

Industry Analysis:

There are 41 million children in the United States between the ages of 4 and 15.

  • US toy industry sales ended 2010 with a two percent up-tick in sales, generating $21.87 billion compared to $21.46 billion in 2009.
  • 2010 Fourth quarter sales of $5.64 billion were up four percent over 2009.
  • Dolls, Building Sets and Outdoor & Sports toys saw the strongest growth, while Youth Electronics, Action Figures/Accessories/Role Play and Games/Puzzles saw the largest drop. 
  • Online/Internet sales saw “explosive” growth; both brick and mortar and online retailers used discounts on toys as an enticement to shoppers.
  • World toy sales ended 2010 at $83.9 billion in sales.

The average US child in this age group spends 1 to 2 hours on a computer per day.

 

There are 70 million grandparents in the United States who will spend $52 billion on their grand children this year. ($32 billion on tuition, $7 billion on toys, and $9 billion on clothing and $4 billion on other)  They have time and money and want more involvement with their grandchildren.

 

U.S. parents will spend another $15 billion on toys for their children or their friends children.

 

 

Competition traffic:

Children's Website Stats

 

 

 

 

 

 

 

 

 

Monthly

Unique

Avg. Time on

Demographic

 

Visits

Visitors

Site

 

Poptropica.com

12,744,772

2,977,142

35.5 minutes

Female, 35 - 44, has children, from home

Membership $4 per month

 

 

 

 

 

 

 

 

 

Nick.com

13,605,282

4,273,766

11.30 minutes

Female, 35 - 44, has children, from home

Free

 

 

 

 

 

 

 

 

 

HappyMeal.com

847,805

545,965

 

Female, 35 - 44, has children, from home

 Free

 

 

 

 

Webkinz.com

17,554,144

2,852,126

5.78 minutes

Female, 35 - 44, has children, from home

Free

 

 

 

 

 

 

 

 

 

ClubPenguin.com

10,681,846

   2,134,978

6.67 minutes

 

Membership $8 per month

 

 

 

 

 

 

Team Summary:

Design and Development: 

 

 

 

Business Management: 

 

 

 

 

Founder: 

Kerry J Grinkmeyer is an award-winning entrepreneur who received great notoriety during his twelve-year tenure with American Express Financial Advisors, where he built one of the largest franchises within the network of over 10,000 franchises. Since leaving that firm in May, 2005, he has put his creativity and extraordinary entrepreneurial skills into play, launching ventures that blend his creativity, entrepreneurial spirit, insights into personal development, mass marketing prowess and affinity for Social Media.

Kerry has successfully transitioned into the .com world as the publisher of two website, BestofUS.com and SmartestofUS.com. Drawing upon an eclectic background in business, buoyed by a quick study adaptation to challenges, and a deeply rooted ”I can” belief in himself, Kerry energizes his role as a change agent.

 

Financial Analysis:

The purpose of BestofUs.com is to give those people who care about the development of the children in their extended family the opportunity to have a positive influence on the child in their formative years.  One of the best ways to do this is to feed the natural interests and talents of the child as well as to expose the child to those areas that are important but are often over looked.  BestofUs.com will expose the child to the arts, finances, nature, sports, crafts, books, music, geology, chemistry, physics and other educational opportunities. 

 

The child’s Wish List will be a source of ideas of what the child is interested in and what can enhance their development.  With a series of key strokes the FFM’s will be able to purchase and ship directly to the child appropriate gifts. 

 

On twelve special occasions (Valentines Day, New Years, Halloween, Easter, etc)  the FFM’s will be able to go to the Village Post Office and send the child a customized postcard and an “I Care Package”, which might contain BestofUs pencils, erasers, and note pads for the start of school or stickers, key chains and lockets for Valentines Day. 

 

What child doesn’t want to receive something in the mail? 

What grandparent doesn’t want to know what their grandchild wants for Christmas or birthday?

 

Below are the projected product and advertising revenues based on the scaled back growth figures (1.1 to 1.5 village aggregation rate vs. 2.0) resulting in 9.3 million villages and 37.1 million FFM’s at the end of the first year.

 

 

 

Sales Projection

 

 

 

 

 

 

 

Cost

CPM

Cost

 

 

 

 

 

85%

$10

50%

 

 

 

 

 

Affiliate Toy

Advertising

In-House

Monthly

 

Monthly

YTD

 

 Sales

Sales

Product Sales

Income

 

P/L

P/l

Jan-12

 $           875

 $          443

 $        1,108

 $         2,427

 

 $   (217,158)

 $     (217,158)

Feb-12

 $        1,661

 $          9