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Location: 5807 Fremont St, Oakland, California, United States United States
Stage: Post-launch
Number of employees: 1-5
Short URL: vator.co/balance-edutainment
Followers (3)
Awards and mentions
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Mr. Dad Seal of Approval
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Independent Music Awards People's Choice
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Family Choice Award
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Parent's Choice Recommended Award
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Eco Arts Best Songwriting Award
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Creative Child Magazine Preferred Choice
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Mom's Choice Award
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Academic's Choice Smart Media Award
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BALANCE Edutainment

Startup/business
Oakland, California, United States United States
http://balanceedutainment.com

BALANCE's award-winning team produces compelling educational apps & media that support the healthy social and emotional development of children. The Company’s digital platforms leverage gamification, augmented reality, music, 3D animation, and tie-ins with physical products and locations, bridging the home, classroom, and community.

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Company description

BALANCE's award-winning team of professionals produce multi-platform products that engage children in positive experiences by teaching them to trust their inner guidance system and create the world they want to live in. As such, the Company’s compelling educational apps & media support the healthy social and emotional development of children on their path to self-literacy. The Company’s digital platforms leverage gamification, augmented reality, music, 3D animation, and tie-ins with physical products and locations to deeply engage and inspire children, bridging the home, classroom, and community. BALANCE’s flagship brand is Pacha’s Pajamas. When Pacha goes to sleep, the   characters on her pajamas guide her on a series of dream adventures in which she learns more about herself and the world. The PACHA ALIVE app launched this Spring with a companion book published by Morgan James Publishing. 




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Team
Business model

Our business model is to sell softcover books along with a freemium app that brings the book series to life. If the user does not have the book, they can see the first several chapters of the book and do an in-app purchase to get access to the entire book. We will also sell books, music, curricula, workshops, and perfromances to schools. Once a reader is drawn into the series, we will sell them music, stickers, apparel, and other branded items. We offer businesses an opportunity to connect their brand with education and healthy entetainment for kids. Once we have developed a robust audience, we will approach TV networks and Streaming Video On Demand (SVOD) networks.  

Competitive advantage

We are the first mover to apply augmented reality technology to Young Reader books. This is huge given that the story in this first book is a masterpiece that will stand the test of time. We also have a scalable storyworld that has apparel built in. In each book, Pacha has a different pair of pajamas. In each book, the characters on her pajamas guide Pacha on a dream adventure to learn more about herself and the dreamworld on that pair of pajamas. Kids and parents want the pajamas now!