Baarb, Inc.

Baarb, Inc.
AI-powered Search Engine Personalization (SEP)â„¢ for the Hospitality Industry
Los Angeles, California, United States United States
  • Overview
  • Team
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Company description

AI-Powered Technology Delivering Personalization to Hotel Search Engine Results

  • Leadership team with deep expertise in artificial intelligence, search methodology, and travel industry
  • B2B SaaS business model
  • Founder with successful exit in travel technology startup

Trivago CEO Rolf Schrömgens says: "I think there is a major problem unsolved, and that is getting you into the ideal hotel. I don’t think that is happening right now. There is a huge value that can be unlocked.” (CNBC, Dec 2016). There's too much information out there, results are generic, and booking platform conversion rates are a ridiculously low 3%.

By using artificial intelligence to capture concepts in hotel descriptions and images, tracking user actions on the site, and mining travelers digital footprints, we can understand their preferences and behavior and prioritize results accordingly. This allows us to eliminate most of the generic results returned in a typical search and the traveler can focus on relevant choices that will increase their chances of booking. We believe recommender features are the future of all search engines.

Our Search Engine Personalization (SEP) will be offered via API to be used on third-party sites and we have 5 pilot customers. The platform will help travel companies like Expedia and Airbnb increase their conversions from the current average of 3% for greater revenue and profitability.

Baarb, Inc. is based in Los Angeles, CA and was founded by Barbara Parshall in June 2016.




Awards and Mentions
Business model

Our primary business model is licensing our personalization APIs to hotel booking platforms in a SaaS model.

Our secondary sources of revenue are based on commissions from a white label booking site offered to travel sites, and data collected about user behavior.


Competitive advantage

Baarb is first to market with Search Engine Personalization (SEP)™, has proprietary technology and algorithm, and an exclusive data set. The team has worked at Google, Microsoft, IBM, Wall Street firms, and universities and knows how to use search methodologies and technologies like AI, machine learning, deep learning, NLP, and data crawling. We have an innovative roadmap ahead.