Artists on Art

Artists on Art
Video Marketing for artists using Video, Radio, and Multimedia
Service provider
Santa Cruz , California, United States United States
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Company description

Artist on Art began as a weekly radio interview show that centers around artists, their philosophies and practice while creating digital portraits of the guests.  Since then, Artist on Art has become a LLC with the mission to help artists express themselves via various forms of multi-media such as video and photography.    

Artist on Art uses various ways of capturing images and video to help you display your art in a manner in which you could both present your best pieces and get interest by discussing your inspiration, as well as deliver your message in a professional and educational manner. 

Video Art marketing  Artists can use video to improve marketing, brand exposure, feature upcoming art shows and events, and reach audiences all over the world.

It is estimated that 68% of all Internet users in the U.S. watch video. This creates an amazing opportunity and different medium to showcase your work as an artist.

Using video to market and promote your art online is a very useful and effective strategy.

Videos are a powerful search engine marketing and social media tool, yet many artists do not take advantage of this medium. It is a great way to set yourself apart and get noticed across the web and world. Recently, Google has updated their algorithm to favor websites that include videos in their content.

As the founder of Artist on Art, I help artists express themselves via various forms of multi-media such as radio, video, and photography.  I use a variety of methods to capture images and video to help you display your art in a manner in which you could present your best pieces and discuss your inspiration, as well as deliver your message in an educational manner. There are several kinds of video styles that I can help you integrate into the video we create in order to help you increase your exposure, build your brand, and get more business.

Here are four examples of video styles, that artists can create to help promote themselves on YouTube, Vimeo and across the web:

  1. Show your work.  If you are camera shy, no problem. We can create a slide show of sorts that displays your art, your studio, work in progress, photos, etc. We also can create a time lapse of your work in progress.
  2. Show yourself while working and creating. People often like to see “an artist at work.” We can set up a camera to capture you drawing, painting or sculpting while the film is rolling. One creative idea includes speeding up the video to make it look like you are working at top speed and add audio or music to go along with it.  Let’s come up with an idea that suits your individual style and comfort.
  3. Promote your events. Are you a gallery artist looking to do more shows? If you are a local artist in California, we can shoot video of you at an opening, mingling with others, showing your art on the wall, individual testimonials of the art from gallery visitors; these are just examples to show you, as the artist, and your art . We can help you use that to promote yourself for future events. We can do the same for commission work, craft fairs, public speaking, radio shows, etc. We can show you and your work in action to help others visualize you in action.  This may help others get an idea of your technique and may lead to more commission work.
  4. Have some fun in your video! Have you ever noticed that the videos people share the most are videos that make you laugh? Or videos that catch your attention by comparing unusual things? What can you do to make a viral video (meaning people keep sharing it on facebook, youtube or via other social media platforms!) that showcases your art? Should you poof a famous commercial or skit?  Let’s create something sophisticated or comical!  I can help you align your personality with your art and your brand.