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Arctic Zero, Inc.
Location: 42309 Winchester Road, Suite A, Temecula, California, United States United States
Founded in: 2009
Stage: Profitable
Number of employees: 1-5
Short URL: vator.co/arctic-zero-inc
Followers (3)
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Arctic Zero, Inc.

Arctic Zero. So Good You Won't Know It's Healthy?
Startup/business
Temecula, California, United States United States
http://www.myarcticzero.com
  • About
Company description

Arctic Zero is a manufacturer and marketer of low calorie frozen desserts sold through the natural food, retail grocery and direct-to-consumer channels. In addition to low calorie, Arctic Zero’s products are low glycemic, fat-free, gluten-free, lactose intolerant friendly and protein-enhanced with 150 calories per pint. With the rising obesity trend in the US (200M), the increasing number of lactose intolerants (50M), and the increasing number of diabetics (24M), there is a need for a dessert that these demographics can consume. Arctic Zero meets these needs.


Team
Business model

Arctic Zero's currently sells through 625 natural and grocery retailers across 38 states. Customers include Whole Foods, Sprouts, Henry's, Bristol Farms, Hy-vee and Publix.

Arctic Zero is sold by all the major national grocery distributors including United Natural Foods Inc. (UNFI), Nature’s Best, Distribution Plus Inc. (DPI), West Pico, Kehe / Tree of Life, Trudeau Distributors.

With only 7 SKUs, Arctic Zero is usually the number 2 or 3 seller in the dessert freezer case behind Haagan Dazs and Ben and Jerry's who often have 30+ SKUs. Our marketing approach has been fairly simple - put a spoon in the consumers' hands. After tasting the product and hearing about the benefits, the product sells itself. We have used Facebook and Twitter to increase our visibility and help bring our product to stores. We sell 6 of the top 10 of Amazon's frozen dessert items and we use Amazon to help market our products. We have been covered in a number of magazines and food blogs and will continue to develop our marketing.

Competitive advantage

Arctic Zero is the lowest calorie frozen dessert in the market. In addition to low calorie, Arctic Zero’s products are low glycemic, fat-free, gluten-free, lactose friendly and protein-enhanced with 150 calories per pint. There is no other ice cream or frozen dessert with these characteristics in the market.