appbackr inc.

appbackr inc.
The Wholesale Marketplace for Apps
Palo Alto, California, United States United States
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Company description


Business model

appbackr gets paid on a transactional basis--once when the app sells in the
wholesale market and a second time when the app sells in the iTunes retail
market. With iTunes acting as the cash register for the purchase, appbackr
receives the retail payment, and distributes the money (using PayPal APIs) to
the buyer and collects a fee for processing the transaction.

Competitive advantage

appbackr competes indirectly with a number of substitute models, however
there is no true wholesale system for mobile applications today.
appbackr allows developers to wholesale as much or as little of their
inventory as they wish. This competes favorably with angel investing, loans,
partners, etc., since they don’t give up their IP or dilute their equity.