Location: Sherman Oaks, California, United States United States
Founded in: 2008
Stage: Post-launch
Number of employees: 6-15
Short URL:
Followers (2)

The World's Largest Collection of Alternative Uses for Everyday Products
Sherman Oaks, California, United States United States
  • About
Company description

At, we believe that less can truly be more. That's why we set out to create a worldwide repository of alternative uses to extend the utility of everyday products. In an age of financial hardship, perilous climate change,and overflowing landfills, we offer a smart, comprehensive system to tap intothe collective intellectual capital of the planet in order to discover andshare valuable recycle and reuse strategies. We enable site visitors to savemoney, and to help save the environment, by putting their stuff to work in newways. offers a catalyst for change in the business world by challenging the notion of marketing products for one specific purpose. We seek to increase manufacturing efficiency and product quality, while cutting down on unnecessary waste. Ultimately, the AltUse brand name will become a noun a la 'Kleenex', or a verb such as 'Google', (ie: What's the AltUse?).


The secretsauce of our wiki style site, a proprietary algorithm, simplifies access to thebest alternative uses. The code is written in Open Source to facilitate extendibility.


  • Benjamin Goldfarb
    Benjamin Goldfarb | Team member
    Benjamin Goldfarb (Co-Founder and President, Technology) has never liked waste - not when it comes to time, space, money, or energy efficiency. In fact, Ben is one of those rare Los Angeles residents who actually uses mass transit, and he's d...